This presentation is about extending the shelf life of content and creatively breathing new life into older content for content marketing purposes.

1. Content Marketing:
Five Compelling Ways to Repurpose Content
Effectively Improve Content and Extend its Shelf Life
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2. Good ideas rarely expire. However, the
competition for finite mindshare is fierce.
Sometimes a little touching up will make
our ideas more inviting.
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3. Why Repurpose Content?
• Improve a good idea
• Explain an idea differently
• Appeal to an audience’s learning preference
• Experiment with new channels
…because if we aren’t comfortable promoting our ideas, we are
kidding ourselves if we think others will.
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4. A golden guideline is like a butterfly’s
metamorphosis; always strive to make each piece
of content a little more beautiful.
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5. 1. Take a mediocre blog post and transform it into
a powerful guest post.
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6. 2. Capture clever phrases and transform them into
pins on a dedicated Pinterest board.
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7. 3. Create a meme for Facebook, Tumblr or Twitter
updates.
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8. 4. Turn a high performance blog post into a
presentation.
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9. 5. Find new ways to use previous content.
• Break white papers into blog posts.
• Mold a series of blog posts into an ebook.
• Turn a complex blog post into an explanation in video.
• Re-write an old blog post into a better one.
• Use your Flickr or Instagram photos to illustrate content.
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10. This presentation is based on a blog post that was
well received and repurposed.
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11. Thank You for Viewing!
Hiring? I’m looking for a new gig in the Raleigh-Durham area.
Frank Strong
PR | Content Marketing | Social Media
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