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How can we 
understand 
the problem?
Method # 1: The 5 Whys. 
Method # 2: Fishbone analysis. 
Method # 3: Tree analysis. 
Method # 4: 5 W’s and 1 H. 
Method # 5: 3 step problem analysis. 
Method # 6: Problem formulation method.
Method # 1 
The 5 Whys
Step # 1 
Describe what the problem is.
Step # 2 
Ask why several times to better 
understand the reasons for the problem. 
Keep asking why until you get to the real 
reason for the problem.
Some sources of inspiration 
http://www.adb.org/Documents/Information/Knowledge-Solutions/The-Five-Whys-Technique.pdf 
http://www.associatedcontent.com/article/5590974/how_to_run_an_ideas_jam.html?cat=3 
http://www.associatedcontent.com/audio/17188/how_to_use_lateral_thinking_for_personal.html?cat=55 
http://www.associatedcontent.com/video/912792/problem_analysis_techniques.html?cat=55 
http://blogs.hbr.org/video/2012/02/the-5-whys.html 
http://www.bulsuk.com/2009/03/5-why-finding-root-causes.html 
http://en.wikipedia.org/wiki/5_Whys 
http://www.ideachampions.com/weblogs/archives/2011/05/some_years_ago.shtml 
http://lssacademy.com/2010/01/10/introducing-the-5-why-%E2%80%9Cso-what%E2%80%9D-test/ 
http://www.mindtools.com/pages/article/newTMC_5W.htm 
http://thinkjarcollective.com/tools/how-to-formulate-a-creative-problem-statement/ 
http://youtu.be/JmrAkHafwHI
Method # 2 
Fishbone analysis
Reasons for the problem 
Person A talks Further reasons 
constantly 
Bad 
communication 
Persons interrupt 
each other 
”I” language is 
not used 
The problem 
Very little of what is 
communicated is concrete 
None of the persons 
ask questions
Some sources of inspiration 
http://en.wikipedia.org/wiki/Ishikawa_diagram 
http://www.mycoted.com/Fishbone_Diagram
Method # 3 
Tree analysis
http://hbr.org/2014/01/a-taxonomy-of-innovation/ar/1
3. Branches = 
Effects of 
problem 1. The problem 
2. Root = 
Reason for 
problem 
http://www.imagebase.net/Nature/tree
Method # 4 
5 W’s and 1 H
5 W’s and 1 H 
# 1 
What? 
# 2 
Why? # 3 
When? 
# 4 
# 5 Where? 
Who? 
# 6 
How?
Example 
How can we improve communication?
 What does it mean to communicate well? 
 What does it mean to communicate badly? 
 Why is a person a good communicator? 
 Why is a person not a good communicator? 
 When is a person a good communicator? 
 When is a person not a good communicator? 
 Where is a person a good communicator? 
 Where is a person not a good communicator? 
 Who is good at communicating? 
 Who is not good at communicating? 
 How does a person become a good communicator? 
 How does a person become a bad communicator?
Some sources of inspiration 
http://www.associatedcontent.com/video/912792/problem_analysis_techniques.html?cat=55 
http://www.bqf.org.uk/innovation/2010/04/16/six-serving-men-problem-analysis-technique/ 
http://www.mycoted.com/Five_Ws_and_H
Method # 5 
3 step problem analysis
Find a discussion partner and ask that person to 
discuss his or her most pressing work problem with 
you for about 5 minutes. 
Ask these 5 questions 
1. What’s the problem? 
2. What are the root causes? 
3. Who is to blame? 
4. What have you tried that hasn’t worked? 
5. Why haven’t you been able to fix the problem yet? 
http://www.mckinsey.com/Insights/Leading_in_the_21st_century/Lead_at_your_best
Round # 2 
Discuss again for 5 minutes using these 4 questions 
1. What would you like to see - and make - happen? 
2. Can you recall a time when the solution was present, at 
least partly? What made that possible? 
3. What are the smallest steps you could take that would 
make the biggest difference? 
4. What are you learning in this conversation so far? 
http://www.mckinsey.com/Insights/Leading_in_the_21st_century/Lead_at_your_best
Round # 3 
Debrief your partner about his or her thoughts and 
feelings during the 1st versus the 2nd discussion. 
Then talk about these 3 questions for 5 minutes 
1. What did you notice? 
2. What were his or her underlying mind-sets? 
3. What were yours? 
http://www.mckinsey.com/Insights/Leading_in_the_21st_century/Lead_at_your_best
Method # 6 
Problem formulation method
To formulate a problem, use the phrase 
“In what ways might I……?” 
http://thinkjarcollective.com/tools/how-to-formulate-a-creative-problem-statement/
Thank you for your interest. For further inspiration 
and personalized services, please feel welcome to 
visit http://frankcalberg.com/ 
Have a great day.

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How can we understand the problem?

  • 1. How can we understand the problem?
  • 2. Method # 1: The 5 Whys. Method # 2: Fishbone analysis. Method # 3: Tree analysis. Method # 4: 5 W’s and 1 H. Method # 5: 3 step problem analysis. Method # 6: Problem formulation method.
  • 3. Method # 1 The 5 Whys
  • 4. Step # 1 Describe what the problem is.
  • 5. Step # 2 Ask why several times to better understand the reasons for the problem. Keep asking why until you get to the real reason for the problem.
  • 6. Some sources of inspiration http://www.adb.org/Documents/Information/Knowledge-Solutions/The-Five-Whys-Technique.pdf http://www.associatedcontent.com/article/5590974/how_to_run_an_ideas_jam.html?cat=3 http://www.associatedcontent.com/audio/17188/how_to_use_lateral_thinking_for_personal.html?cat=55 http://www.associatedcontent.com/video/912792/problem_analysis_techniques.html?cat=55 http://blogs.hbr.org/video/2012/02/the-5-whys.html http://www.bulsuk.com/2009/03/5-why-finding-root-causes.html http://en.wikipedia.org/wiki/5_Whys http://www.ideachampions.com/weblogs/archives/2011/05/some_years_ago.shtml http://lssacademy.com/2010/01/10/introducing-the-5-why-%E2%80%9Cso-what%E2%80%9D-test/ http://www.mindtools.com/pages/article/newTMC_5W.htm http://thinkjarcollective.com/tools/how-to-formulate-a-creative-problem-statement/ http://youtu.be/JmrAkHafwHI
  • 7. Method # 2 Fishbone analysis
  • 8. Reasons for the problem Person A talks Further reasons constantly Bad communication Persons interrupt each other ”I” language is not used The problem Very little of what is communicated is concrete None of the persons ask questions
  • 9. Some sources of inspiration http://en.wikipedia.org/wiki/Ishikawa_diagram http://www.mycoted.com/Fishbone_Diagram
  • 10. Method # 3 Tree analysis
  • 12. 3. Branches = Effects of problem 1. The problem 2. Root = Reason for problem http://www.imagebase.net/Nature/tree
  • 13. Method # 4 5 W’s and 1 H
  • 14. 5 W’s and 1 H # 1 What? # 2 Why? # 3 When? # 4 # 5 Where? Who? # 6 How?
  • 15. Example How can we improve communication?
  • 16.  What does it mean to communicate well?  What does it mean to communicate badly?  Why is a person a good communicator?  Why is a person not a good communicator?  When is a person a good communicator?  When is a person not a good communicator?  Where is a person a good communicator?  Where is a person not a good communicator?  Who is good at communicating?  Who is not good at communicating?  How does a person become a good communicator?  How does a person become a bad communicator?
  • 17. Some sources of inspiration http://www.associatedcontent.com/video/912792/problem_analysis_techniques.html?cat=55 http://www.bqf.org.uk/innovation/2010/04/16/six-serving-men-problem-analysis-technique/ http://www.mycoted.com/Five_Ws_and_H
  • 18. Method # 5 3 step problem analysis
  • 19. Find a discussion partner and ask that person to discuss his or her most pressing work problem with you for about 5 minutes. Ask these 5 questions 1. What’s the problem? 2. What are the root causes? 3. Who is to blame? 4. What have you tried that hasn’t worked? 5. Why haven’t you been able to fix the problem yet? http://www.mckinsey.com/Insights/Leading_in_the_21st_century/Lead_at_your_best
  • 20. Round # 2 Discuss again for 5 minutes using these 4 questions 1. What would you like to see - and make - happen? 2. Can you recall a time when the solution was present, at least partly? What made that possible? 3. What are the smallest steps you could take that would make the biggest difference? 4. What are you learning in this conversation so far? http://www.mckinsey.com/Insights/Leading_in_the_21st_century/Lead_at_your_best
  • 21. Round # 3 Debrief your partner about his or her thoughts and feelings during the 1st versus the 2nd discussion. Then talk about these 3 questions for 5 minutes 1. What did you notice? 2. What were his or her underlying mind-sets? 3. What were yours? http://www.mckinsey.com/Insights/Leading_in_the_21st_century/Lead_at_your_best
  • 22. Method # 6 Problem formulation method
  • 23. To formulate a problem, use the phrase “In what ways might I……?” http://thinkjarcollective.com/tools/how-to-formulate-a-creative-problem-statement/
  • 24. Thank you for your interest. For further inspiration and personalized services, please feel welcome to visit http://frankcalberg.com/ Have a great day.