This survey of 62 Finnish B2B companies found that LinkedIn and employee referrals were the most effective recruitment channels. Most companies employed fewer than 100 staff and handled recruitment internally, led by the managing director. While recruitment needs were expected to grow slightly over the next year, the average recruitment process cost less than €1000 and took 1-2 months. Respondents believed key success factors included showcasing company growth and culture. Unconventional ideas proposed video profiles and trial periods to attract talent.

1. B2b recruitmentpractices in FinlandSurvey, May – June 2011

2. How the surveywasdone Objective To map out recruitmentpractices and problemspots in Finnish b2b companies Method Internet survey to b2b decisionmakers, invitationsby e-mail and through social media channels Respondents N=62 Small and medium sizedcompanies (84 % with lessthan 100 employees) Top management (81 %) B2b companies, 54 % from the ICT industry

3. Currentstate of recruitment

4. Mostpopularrecruitmentchannels

5. Effectiveness of recruitmentchannels 77 % of Twitterusersrateditfairlyorveryineffective.

6. Twoabove the rest

7. LinkedIn is king of recruitment in social media

8. In SMEsmanagingdirectorhandlesrecruitment

9. Steadygrowthcontinues Pastyear Average 12 recruitments, median 6 48 % of respondentsrecruited 1 – 5 people 90 % recruited no morethan 20 people 7 % didnotrecruit at all 37 % recruited at least 1o people Nextyear Average 14 recruitments, median 5 58 % looking to recruit 1 – 5 people 87 % looking to recruit no morethan 20 people 2 % willnotrecruit at all 31 % looking to recruit at least 10 people

10. Key successfactors

11. Growthbringspressure

12. Averagerecruitmentprocess Costslessthan 1000 eur (49 %) Lasts 1 – 2 months (55 %) Overallschoolgrade 8- (satisfactory, scale 4 – 10)

13. Wild ideas: howI’dlike to recruit Video presentations Personal meetings, invitation to come to the office for a cuppa Company success, talentedemployees and positiveatmosphere – ”building a companythatdeservesgoodemployees” Give as manypeople as possible the opportunity to comework for us for a trial period

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