Social media plus was used in sessions around Tassie in 2010

1. I keep
hitting
‘escape
but I’m
still here
With thanks for
inspiration to
Hallmark “Maxine”

2. Where are you on the Social Media
continuum?
Tutorial 28 Tourism E-Kit

3. I’m not going online, ever!
Original image: 'Kids # 43'
http://www.flickr.com/photos/81765265@N00/870076539
by: Jean-Marie LBReleased under an Attribution-ShareAlike License

4. Worldwide number of Internet users
(Est. world pop 6.7 billion)
1 in 4 of the world’s population use the internet
6 in 10 of the world’s population use a mobile phone
Access by PC, Laptop, PDA, Smartphone, Mobile device
Internet usage
1995 45M
2000 420M
2007 1 billion +
2009 1.7 billion and growing
Norton Online Lifestyle Report
www.norton.com/onlineliving
Original image: 'swiss-memory'
2009 Computer Industry Almanac http://www.flickr.com/photos/75755822@N00/935197028
http://www.c-i-a.com/pr0109.htm by: Jamin GrayReleased under an Attribution-ShareAlike License

5. Countries online
Top 15 Countries In PCs In-Use (worldwide 1.190)
Year-end 2008 PCs In-Use (#M) Share %
1. U.S. 264.1 22.19
2. China 98.67 8.29
3. Japan 86.22 7.24
4. Germany 61.96 5.21
5. UK 47.04 3.95
6. France 43.11 3.62
7. Russia 36.42 3.06
8. Italy 35.69 3.00
9. South Korea 34.87 2.93
10. Brazil 33.30 2.80
11. India 32.03 2.69
12. Canada 27.63 2.32
13. Mexico 19.13 1.61
14. Australia 17.01 1.43
15. Spain 16.71 1.40
Top 15 Total 853.9 71.70

6. Screenshot from Social Media Revolution 2
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

7. What is Social Media?
Software tools that allow individuals and
groups to generate content and engage in
peer-to-peer conversations and exchange of
content e.g.
• Internet forums (Facebook)
• Weblogs/blogs (Blogger)
• Micro-blogging (Twitter)
• Wikis (Wikispaces)
• Podcasts, pictures, video, (YouTube, Flickr)
• Social bookmarking (Delicious, Diigo)

8. Living Online (your customers)
Original image: 'IMG_1596‘ http://www.flickr.com/photos/39039882@N00/137063302 by: Tantek Çelik
Original image: 'Joey and April working on their keyboarding skills' http://www.flickr.com/photos/27315689@N00/749317332
by: Michael Surran

9. Access for all – hole in the wall computers

10. Examples of Social Media plus...
Google +
Webcams
Blogs
Delicious/Social Bookmarking
Discussion forums
Skype Wikispaces
Twitter
Wikis
Flickr
Elluminate or similar
YouTube
Face book
Online Surveys
Voice emails

11. $ spent on Social Media

12. Examples of Social Media
Twitter Enjoys Major Growth
and Excellent Stickiness
Facebook
TWITTER has more than 105
More than 400 million active users million registered users and
50% of active users log on to the hot micro-blogging service
Facebook in any given day is adding 300,000 new
accounts a day.
Average user has 130 friends
People spend over 500 billion minutes Last month, Twitter said the
per month on Facebook number of tweets per day had
climbed to 50 million.

22. Twitter posts coming directly
into the main website
Direct link to Facebook
Page from main website

26. Examples of Social Media
Trip Advisor
1. Trip Advisor-branded sites
make up the most popular
and world's largest travel
community
2. Real information, advice,
and opinions from millions
of travellers
Flickr 3. Plan and take your perfect
trip
1. 4,150 uploads in the last minute 4. More than 32 million unique
2. 160,129 things tagged with monthly visitors
morning 5. 15 million+ members
3. 2.7 million things geotagged 6. more than 30 million
this month. reviews and opinions
Mon 12 April 2010 3pm
Photo by Julie K in Taiwan, on flickr. http://www.flickr.com/photos/juliekintaiwan/128761316/ All rights reserved.
Permission to reproduce this photo given directly by Julie K on 19th July 2008.

27. Trip Advisor Discussion forum
http://www.tripadvisor.com/ShowTopic-g255096-i887-k2884110-Family_Campervan_Holiday-Tasmania.html

28. Claim your business on Trip Advisor

29. Searching and Exploring
Original image: 'Google logo - spring 09' http://www.flickr.com/photos/73532212@N00/3370674355 by: Matt Hamm
Original image: 'Google's 9th Birthday - September 27, 2007' http://www.flickr.com/photos/65929446@N00/1446045529
by: Justin Original image: 'Google' http://www.flickr.com/photos/36875686@N00/189010710 by: Jürgen Plasser

30. Find out who is talking about you, and where

31. Examples of Social Media +… Google

32. Examples of Social Media +
Google Analytics
Google Analytics shows you:
1. how people found your site
2. how they explored it
3. how you can enhance their
visitor experience.
With this information, you can:
1. improve your website return
on investment
Google Maps
2. increase conversions
1. People can find you! 3. make more money on the
2. Increasing numbers using Google web.
mobile
3. Directions to you from x place Features of Analytics
4. Earlier search placement

38. Keeping track - Igoogle
http://www.google.com.au/

39. What can you do online?
Photo © Frankie Forsyth/GKB, all rights reserved.

40. What can’t you do online?

41. Original image: 'Oh, of course. Now I see.‘ http://www.flickr.com/photos/46207792@N00/11951382
by: Doug Shick

42. First Steps
Some choices…
1. Inactive – not involved at all
2. Spectator – watch but haven’t joined
3. Joiner – have an account but don’t do much with it
4. Critic – commented on others’ spaces, uploaded a little
5. Creator – made my own videos, content and actively
participate in the community.
Tutorial 28 Tourism E-Kit

43. First Steps
Some choices…
1. Facebook
2. Flickr
3. Twitter
4. Trip Advisor
5. Google Alerts
6. Google Maps
7. Google Analytics
8. Delicious
9. Google Business Sign Up

44. A Quick Summary 
Wiki (Wikispaces)
A wiki is a program that allows users to work together to build, organise and edit a
webpage. You don’t need to be a multimedia guru to use a wiki. Some of the
better known examples are Wikipedia, Wetpaint and Wikispaces.
Social Bookmarking (Delicious)
Social bookmarking e.g. delicious, diigo is a way to store, organise and share your
favourite internet pages. Using this tool, you can access your favourite web pages
from any computer that has internet access.
Blog (Blogger)
A blog is a webpage that functions as a diary or journal. It can be used to record
activity or reflect on experiences and as such is a valuable learning tool. For
example: blogger, edublogs
Micro-blogging (Twitter)
users send and read each others' text updates (tweets) which are no more than
140 characters in length.

45. And some more… 
Online Photo Repository & Slide Show Sharing (Flickr/Slideshare)
These tools make it easy to share resources such as photos and slide shows with
your students and fellow professionals. For Example: flickr and slideshare (like
Power Point).
Personal Learning Environments (iGoogle)
Personal Learning Environments are tools that enable individuals to manage the
spaces they use for their own learning (i Google).
Discussion Forums
Asynchronous postings and replies often displayed in chronological order.
VOIP (Skype)
Computer based voice and text communication – to other computers and to
landlines/mobile phones

46. And even more! 
Virtual meeting rooms/classrooms (Elluminate, go to meeting)
Online room which has multiple communication tools built in – voice, text,
whiteboard, video, emoticons and can be recorded.
Video Websites (Youtube)
Online website where you can view, upload and comment on videos.
Social Networking Sites (Facebook)
Hosts and connects individuals through providing individual web pages,
communication tools and a wide range of add on applications.
Voice Tools (eg emails)
Very similar to text emails but using voice. Messages are recorded and played back
by the recipient

47. Some Websites 
1. Wiki on Social Media at http://socialmedia10.wikispaces.com/
2. Top tools for learning http://www.c4lpt.co.uk/recommended/index.html
3. Collect feeds from Social Bookmarking into one spot at Bloglines
4. Software explanation videos http://www.commoncraft.com/
5. Store photos at flickr at http://www.flickr.com/
6. Edit photos with Picasa (Google) at http://picasaweb.google.com.au/
7. Store presentations on Slideshare at http://www.slideshare.net/
8. Nancy White’s flickr site at http://www.flickr.com/photos/choconancy/
(5,726 items!)
9. Laurel Papworth’s book on Social Media and PR Crisis Communication
http://laurelpapworth.com/books/
10. Frankie’s delicious site at http://delicious.com/frankieforsyth

48. Web
cam
Strahan Web Cam 9.30 am 12/8/09 http://www.strahanholidays.com.au/

49. Interested in more?
Contact me:
Email: frankie@bigpond.net.au
Skype: frankieforsyth
Twitter: frankief
Facebook: Frankie Forsyth
Delicious links: frankieforsyth http://delicious.com/frankieforsyth
Phone: 613 (03) 6278 9292
A copy of this presentation is available at
http://www.slideshare.net/

50. Thank you 
Contact me:
frankie@bigpond.net.au and on skype: frankieforsyth
A copy of this presentation is available at http://www.slideshare.net/
Original image: 'Rainbow Cafe's door knob' http://www.flickr.com/photos/93382027@N00/80959145
by: CarolineReleased under an Attribution-NonCommercial-ShareAlike License