Synovate\'s latest survey on attitudes towards over the counter medications suggests that many of us are more than aware of this.

1. A Healthy Perspective Survey April 2010 © 2010. Synovate Ltd. All rights reserved. The concepts and ideas submitted to you herein are the intellectual property of Synovate Ltd. They are strictly of confidential nature and are submitted to you under the understanding that they are to be considered by you in the strictest of confidence and that no use shall be made of the said concepts and ideas, including communication to any third party without Synovate’s express prior consent and/or payment of related professional services fees in full.

3. Taking health into hand Synovate’s latest survey on attitudes towards the use of over the counter medications suggests that many of us are more than aware that the greatest wealth one can have is one’s health. In fact, 87% of respondents across the 15 markets surveyed, claim to have taken action in the last 12 months to improve their health. The top activities cited were eating more fruits and vegetables (61%), regular exercise (37%), taking vitamin supplements (35%), and trying to lose weight (33%). Overall, the majority of respondents feel in good health (60%), with 13% going as far as to say that they are in excellent health.

4. So, are our attitudes towards buying over the counter at home mirrored by our behaviour aboard? It would seem not. Half the Chileans and Germans are uncomfortable buying OTC medications abroad. Overall, 20% of the respondents said they strongly agree with the statement : “ I am confortable buying OTC medicines abroad ” vs 21% who strongly disagree. Some, 29%, even go as far as to say they strongly agree with: “ I ask others to buy me OTC when they visit other countries ” vs 34% who strongly disagree.

5. How much do you agree or disagree with the following statements?

8. Contact our experts for further insights: Americas - [email_address] Asia – frank.jellinek @synovate.com Europe – [email_address] To view the current issue of In:Fact visit: http://www.synovate.com/insights/infact/issues/201004/ Find us on Facebook http://www.facebook.com/pages/Synovate/215168070397 Follow us on Twitter Twitter: @synovate © Synovate 2010