market segmentation exclusively his

Exclusively His By: Dacoycoy, Karen Lao, Kenjie Mariano, Alexandra Teody Valencia, Arvin

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Retail Format ,[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],WORLD BALANCE EXCLUSIVELY HIS SOON TO OPEN KAYE PLUS DEPARTMENT STORE SPOOF WORLD BALANCE CONVERSE MENDREZ ESCALATOR- DOWN ESCALATOR- UP

[object Object],ENTRANCE MANIQUIN DISPLAY CLOTH CABINET CLOTH AND NECKTIE DISPLAY CUSTOMER TABLE CABINET FOR SUPPLIES CLOTH/ FABRICS MANAGERS TABLE CHAIR CHAIR STORAGE AREA SUITS FOR PICK UP

[object Object],The store design is good because they used good and appropriate lighting that fits the store’s urban atmosphere.

[object Object],Marikina City 424, 610 San Mateo 79, 489 Antipolo City 235, 921 Cainta 124, 628 Montalban/ Rodriguez 96, 145 Pasig City 265, 439

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Need Segmentation For fine tailored, high quality men’s formal attire, creating a status symbol carrying its brand- name, Exclusively His. PSYCHOGRAPHIC Personality Sociable, aggressive and compliant Lifestyle Value time and effort Smooth Sailers -have a high purchasing power -choosy -price doesn’t seem to be an important factor High Spirit -maintain high social profile -trendsetters -image conscious BEHAVIORAL Attitude Positive Benefit Sought Prestige and quality(associated with the product/ service) Readiness stage Informed, aware, interested, desirous Involvement High

Figure 3. Percentage of Social Class 47, 050 105, 865 82, 340 Figure 3 shows the division of social classes of our market segment. Figure 4. Shows the Target Market based on Social Class

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Characteristic Rating Exclusively His Arrows Kaye Plus Quality 8 6 5 3 Price 5 5 4 3 Brand 7 5 4 0 Design 9 8 5 2 Total 29 24 18 8

Retail Market Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

market segmentation exclusively his

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