Retail is changing at a fast pace but are changes as big as suggested? Do millennials shop in the future only online? Do they search for the lowest price? Is brick and mortar retail lost? Or is there still room for physical retail? What will the shopping environment look like in the future? Her some first answers. This is the first part of a major research by Q&A Research & Consultancy. We will update on our progress via our website www.qanda.nl. Would you or your company like to be part of this research contact us for all the possibilities

1. “The store of the Future”
3 shopper generations
@frankquix

2. Bol.com became the
synonym for online
shopping

3. More than half have
Bol.com in mind while
shopping online
> 50%

4. More than a quarter have
Zalando in mind while
shopping online for shoes
> 25%

5. Almost onefifth has
Wehkamp.nl in mind
while shopping online for
clothes
> 17%

6. Is bol.com
“The store of
the Future”?

7. Is online the
future?

8. The 3 generations
of shoppers

9. Boomers
1945-1965
Desktop Savvy

10. Generation X
1965-1980
Tablet Savvy

11. Millennials
1980-2000
Smartphone Savvy

12. Millennials grew up in
the digital age

13. Millennials for most
love to shop in a
brick & mortar store

14. Study
structure

15. Quantitative & Qualitative
shopper research
Research among 1.250 respondents Q&A Panel
15 attributes based on qualitative research

16. 2 key topics
• The attractiveness of
aspects while shopping
• The influence on purchase
of aspects while shopping

17. Shopping Aspects
Only for instore shopping

18. Touch & Feel
Online Offline - Online Offline

19. Good &
Professional
Advice
Online Offline - Online Offline

20. Funshopping
Online Offline - Online Offline

21. Store
Experience
Online Offline - Online Offline

22. Shopping Aspects
For instore & online shopping

23. Shopping is not
time consuming
Online Offline - Online Offline

24. Search & Select
Online Offline - Online Offline

25. Exchange &
Return
Online Offline - Online Offline

26. Endless
Assortment
Online Offline - Online Offline

27. Product
Availability
Online Offline - Online Offline

28. Instant
Satisfaction
Online Offline - Online Offline

29. Ideas &
Inspiration
Online Offline - Online Offline

30. Unique Products
Online Offline - Online Offline

31. Shopping Aspects
Only for online shopping

32. 24/7
Online Offline - Online Offline

33. Price Checking
Online Offline - Online Offline

34. Reviews &
Ratings
Online Offline - Online Offline

35. Shopping is not
time consuming
Online Offline - Online Offline

36. Search & Select
Online Offline - Online Offline

37. RESULTS

38. Why are
Millennials
different?

39. THE STORE IS THE PLAYGROUND FOR
THE PRODUCT AND THE BRAND
Millennials
65%
Boomers
57%

40. FUSION RETAILING, EVERYTHING
IS POSSIBLE
Millennials
64%
Boomers
52%

41. THE CUSTOMER DECIDES WHEN
TO BUY, NOT YOU
Millennials
63%
Boomers
44%

42. PROMOTERS ARE YOUR NEW
PROMOTION
Millennials
45%
Boomers
30%

43. IT’S THE STORY THAT SELLS,
NOT THE STORE
Millennials
41%
Boomers
29%

44. How will the
“Store of the
Future” look
like?

45. Good question!
What is your
targetgroup?

46. This is what
Millennials
say…

47. “A huge store with a lot of products. A bit like
a “Hypermarché” in France. I don’t want to
waste too much time on shopping.”
“A store with a
nice athmospere”
“I have to be able to
touch and try
products”

48. Is online the
only future?

49. The next generation
the digital natives

51. Interested in the numbers
and your sector? Contact
us for the full presentation!
Website: www.qanda.nl
Mail: fquix@qanda.nl
Tel: +31 33 2454637
Twitter: @frankquix