1. Birdie vs. Penguin
“the most respected web service provider in china”
VS.
Tao Shen
COMM860R Social Media

2. History
 1996 --- 5 Israelis programed ICQ, the world’s first instant
messaging software. “I seek you”
 1997 --- Huateng Ma designed OICQ (open ICQ)
 1998 --- ICQ was bought by AOL, active users: 10 million
 1999~2000 --- AOL sent a lawyer’s letter saying oicq.com is
misleading the ICQ users.
 April 2000 --- oicq.com  tencent.com OICQ  QQ
 Now --- QQ IM users: >700 million
peak concurrent users:145.4 million

3. Services
 Instant Messaging
 Mini blog
 Online gaming
 PC security
 E -commerce & Online payment
 Online advertising

4. Multi-platform
Single account

5. Online Advertising

6. Personal accounts on Tencent Weibo and Twitter
140 letters vs. 140 characters
Hello good morning
你好 早安
#ILoveHalloween
#我爱万圣节#

7. Mobile device apps

8. Mobile device apps

9. @fordfocus on Twitter

10. @fordfocus on Tencent Weibo

11. The End