Stock Clearance communication for the old model of Skoda Octavia Tour

1. Skoda Octavia Tour

2. Premises

3. There was a time when
every “regular joe” car Our challenge
on the romanian market
was advertising the advertise stock clearance for
Remat program Skoda Octavia T in times
our
= of discount hunting
an old car gets you a
discount for a new car
* best offer = largest discount

4. Chevrolet Cr
in front uize
ld lose
we cou
P rice wise, i scounts
ors’ d
of c ompetit
Dacia Loga
n
Renauld Sym
bol
Fiat Linea
F rd F cus
o o

5. But! we have another great advantage..
It’s a Skoda!
The car you’d recognize anywhere!

6. THE HONEST Skoda
Long lasting, reliable car
The car that never let’s you down
No fancy/ new-age/ high-tech features
Very good price/quality ratio
what you
Recognizable classic look
focu sed on car
on a
rea lly need

7. Skoda Octavia Facts&Figures
12 years on the Romanian market (14 years worldwide)
More than 40.000 pieces sold in Romania (more than 1 million
sold world wide)
More than 1 million km made by one car
The same design since the model has been launched
WELL KNOWN
A VERY
BRAND

8. only 1000 pieces left SELL
TO
STOCK C
LEARANCE

9. Who are we talking to?

10. The Octavia T is the perfect car for those who
our
appreciate classic values
believe that no statement
is a statement I am who I am, I need
don’t believe in fashion, things I can rely on,
but in reliability things that will help me
do not need status be myself
boosters, but personal
enhancers

11. around 40 y.o.
family guy
medium incomes
doesn’t like to stand out
Marius says NO to fancy
says YES to trust
he gets trustworthy products, which he knows
will prove reliable and help him with his plans
believes that the people actually make the
difference, not the objects they surround
themselves with

12. We told all those Marius
It’s your last chance to get a new Octavia Tour!
Don’t miss the opportunity.

13. Dramatized as
It’s such a nice car we can’t stock clear it

14. how we did it
Executions

15. “Reluctant dealer” 30’’ TVC

17. Results
The stock got cleared before the
In September 2010, the month when end of 2010
the campaign was aired, sales raised
with 29%