Game Layer PPT from Xindanwei Talk Oct 15, 2010

1. Game Layers in New
Media Startups
Frank Yu

2. bio
Manila>Jersey City>Rutgers>Military
Intelligence>Harvard>USSR>PrivateBanking>HongKon
g>PIMCO>HongKong>Chinadotcom>Singapore>XBOX
>Beijing>IE7>MediaCenter>CasualGames>Mobile
Games>iPadGames>Shanghai>FacebookApps>Kwestr
•I make Games. I live in China. I do all kinds of stuff

3. Know your neighbor Do they play games?

4. What is the game
layer?
• Making interaction fun
• Making interaction progressive
and immersive
• Engage and capture the user
• Make the user a viral vector
• Lead the user into a revenue
source

5. Terms
• Augmented Reality
Layer
• API, SDK
• Mashable Web, plugin
• Game Dynamics
• Social Graph

6. Some Terms
• Augmented Reality
• SDK, API
• Plugins, Mashable
• Social Graph

7. RPGs
• Persistent Character and world
• Customization
• Leveling and the Grind
• Quests and subquests
• Economy and currencies
• Social Interaction

8. Xbox Live
Achievements
• all xbox live games have
achievements
• A third are easy
• Second third require more work
• Last third very difficult
• Achievements made Xbox Live
a success

10. The Game Dynamics the core

11. Elements of Game
Design
Jesse Schell

12. Game Dynamics
• RPG Format
• Badges and
Achievements
• Competitive aspect
• Users are guided
towards an experience
• Status and honorifics
• Social Integration

13. Companies and Apps examples

14. coins and badges Creating economies

15. coins and badges Creating economies

16. Foursquare
• Mayorships
• Badges
• GeoLocation
• Swarm Badge

17. Badges

18. SCVNGR Scavenger Hunts

19. SCVNGR
• Scavenger Hunts with Mobile
• Acquired by Google

20. Epic Win
• RPG based on accomplishing
mundane chores to level up
• Users make their To Do list into
a game
• Their avatars level up based on
tasks they take on such as in
my case Laundry <helps
strength> or Write Articles
<helps intellect>

21. Quora
• Social Network Around
Questions
• Content is voted on based on
value
• Represents the next gen of
content on the web
• Layered on top of Facebook
Connect like social games

22. Some Good Articles
• http://techcrunch.com/2010/08/25/scvngr-game-mechanics/
• http://techcrunch.com/2010/08/01/the-new-games-
people-play-game-mechanics-in-the-age-of-social/

23. www.kwestr.com still in development

24. In closing
• Gaming elements will continue
to leak into media because it
builds engagement, addiction
and community
• Are we going to get buried in
badges, achievements and all
these minigames?
• You may not like it but the
younger and new generations
see no problem with it.
• Aggregation and Metasites will
arise

25. Questions
• @frankyu
• frank@kwestr.com
• Sign up for
www.thestartupdigest.com
choose Beijing and Shanghai