6. Online commercial or video
Focus more on hybrid technology
Interact with customers online
7. Reach more customers and buyers directly
Google Advertisement & Tools
8. US Top 3 Online Additional Contents
Auto Retailer: Need:
• eBay Motors • Banners
• Autotrader.com • In-page advertisements
• Cars.com • Links
9. Increase 23.5% annual sales of hybrid car in
the US
• From around 200,000 units to 250,000 units.
• Bring the sales number of Toyota Prius back to the
year of 2007: A total of around 180,000 sales.
10. Google: 50% Social Media &
Social Networking:
ALL YEAR
Other Sources: 50%
SEM & SEO:
September-April
Other Websites:
September-April
◦ The timelines are based on
tax return season and
vehicle purchasing for winter