This document provides statistics on website traffic and user demographics for several Belgian news and media websites, including HLN.be, 7sur7.be, and demorgen.be. It shows the unique daily and monthly visitors for 2007, breakdowns of users by gender and age for each site, and details on content channels that drive traffic. The largest site, HLN.be, reached over 3.8 million unique monthly visitors and was the #1 news portal in Belgium. Demographics varied by site but generally skewed towards older males with professional occupations. The document also lists the number of subscribers to the weekly newsletters for each site.
Automating Google Workspace (GWS) & more with Apps Script
My first steps on the internet in 2007
1. my first steps on the
june 26th 2007
HLN.be - 7sur7.be - demorgen.be - autozone.be - goedgevoel.be - joepie.be - zone02.be - zone03.be - zone09.be
2. PROGRAMME
@ WELCOME
P. Van Waeyenberge - Fred
@ INTERNET IN BELGIUM
J.M. Depasse – Mindshare
@ WHY INTEGRATE INTERNET IN MY CAMPAIGN ?
J.M. Depasse – Mindshare
@ HOW TO PLAN A CAMPAIGN
Isabelle Driege – Isobar
@ CASE : THE RESULTS
J. Detavernier – Snow LG&F
@ THE WEBSITES OF de Persgroep Publishing
D. Catry – de Persgroep Pubilshing
@ CREATIVITY ON THE INTERNET
P. Bruneel – Fred online
3.
4. Strong brands, performing sites
practical city guides
unique reach per day: 2.859
Unique visitors per month : 77.885
Source : metriweb may ’07
Sum of 3 sites
5. Strong brands, special interest sites
health - psycho - relations
unique reach per day: 1.130
unique reach per month: 29.806
Source : metriweb may ’07
7. Strong brands, special interest sites
targeting teens
unique reach per day: 3.606
unique reach per month: 65.262
Source : metriweb may ’07
THE site to interact with teens
Very reactive audience
Ideal for producttesting
A cooperative public for
surveys
8. Strong brands, special interest sites
the most complete carsite
unique reach per day: 31.404
unique reach per month: 667.193
Source : metriweb may ’07
Nieuwe zone : tuning zone !
9. the most complete carsite
general profil
@ 61% male
@ 66% 18-44 (index 112)
source: CIM METRIPROFIL
@ 68% social groups 1-4
70% with professional activity index (115)
Workers (index 115)
Housewifes (163)
Management (114)
Small merchants (125)
10. Strong brands, performing sites
the news & cultural site
unique reach per day: 26.675
unique reach per month: 443.276
Source : metriweb may ‘07
new
30.000
site
25.000
20.000
15.000
10.000
5.000
0
11. the news & cultural site
general profile
@ 60% male – 40% female
@ 77% 18-54
source: CIM METRIPROFIL
@ 54% SG 1-2 (index 123)
68% with professional activity (index 113)
14% management (index 159)
12. Strong brands, performing sites
the newsportal
unique reach per day: 283.241
unique reach per month: 3.872.886
Source : metriweb may ’07
300.000
A growing number of daily visitors
275.000
250.000
225.000
200.000
175.000
150.000
125.000
100.000
75.000
50.000
25.000
0
aug/03 nov/03 feb/04 mei/04 aug/04 nov/04 feb/05 mei/05 aug/05 nov/05 feb/06 mei/06 aug/06 nov/06 feb/07 mei/07
Bron: CIM METRIWEB – daily visitors
13. Strong brands, performing sites
the newsportal
unique reach per day: 57.807
unique reach per month: 1.025.821
Source : metriweb may ’07
Monthly unique visitors in .000
1.400
1.18 7 .2 9 0
1.200
1.0 2 5 .8 2 1
1.000
800
600
400
200
le so ir la libre 7sur7 dhnet
0
Jan Feb M ar A pr M ay Jun Jul A ug Sep Oct No v Dec Jan Feb M ar A pr M ay
2006 2006 2006 2006 2006 2006 2006 2006 2006 2006 2006 2006 2007 2007 2007 2007 2007
14. Strong brands, performing sites
the newsportal
unique reach per day: 226.508
unique reach per month: 2.875.373
Source : metriweb may ’07
SOME FIGURES
Every 4 minutes a new article
Per day 300 new articles
Per week 1.700 articles
15. Strong brands
editorial
nr1
the newsportal in Belgium
Overall the nr 3 site in Belgium
3.872.886
TOTAL VISITORS PER MONTH
2.875.373
2.195.729
1.669.932
1.660.451
1.187.290
1.025.821
762.259
736.251 654.003
443.276
HLN-7S7 HLN NIEUWSB LA D DE VRT NIEUWS 7SUR7 LESOIR EN TIJDNET DHNET DE M ORGEN LA LIB RE
STA NDA A RD NET LIGNE
Bron: CIM METRIWEB – MONTHLY VISITORS may 2007
16. ‘the’ newsportal of Belgium
general profile
@ 53% male – 47% female
@ 77% 18-54
source: CIM METRIPROFIL
@ 71% social groups 1-4
64% with professional activity
17. ‘the’ newsportal of Belgium
a specific profile per channel
home 52% men – 48% women > 62% 25-54 years
channel news 53% men – 47% women > 61% 25-54 years
channel sports 62% men > 18 years & older
channel women women 18-44, main resp. purchase
channel showbizz
source: Metriprofil
channel weather
channel cars 81% men > 25 years & older
channel living Professional active people & students
channel travel Upscale
channel money
channel tv
channel regional
channel fun 64% men – 35 + years
channel kids mothers & kids > 75% female
18. ‘the’ newsportal of Belgium
reach per day & month
home 177.035 1.844.741 24.558 245.139
channel news 96.668 1.256.216 29.856 596.693
channel sports 47.567 629.390 7.185 125.311
source: METRIWEB may 06
channel women 16.954 299.187 3.365 68.572
channel showbizz 52.604 736.724 11.334 231.161
channel weather 23.524 357.916 6.648 101.489
channel cars 6.746 125.003 Approx. 70% enters the
website via the homepage
channel living 2.897 63.070
= Strong brand!!
channel travel 4.199 104.569
2.185 45.178
channel money 13.314 231.731
channel fun 8.387 147.582 1.370 26.113
channel kids 1.340 34.499
cunique visitors total visitors cunique visitors total visitors
per day per month per day per month
19. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
20. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
21. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
22. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
23. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
24. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
25. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
26. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
27. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
28. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
29. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
30. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids
31. ‘the’ newsportal of Belgium
editorial
home
channel news
channel sports
channel women
channel showbizz
channel weather
channel cars
channel living
channel travel
channel money
channel tv
channel regional
channel fun
channel kids