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Frederic Guarino
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     Blown to bits – the entertainment
      industry landscape in the age of
                   Netflix




Oct 2011
From an integrated studio-anchored industry
to a fragmented landscape
1890s to 1948 – the first incarnation of the entertainment industry




          From vaudeville to the Hollywood studio system
1948 to 2000 – the second incarnation of the entertainment industry




  Rise of “free” home entertainment with radio&tv and the fight for attention
1948 to 2000 – the second incarnation of the entertainment industry




  Cable and pay tv + VCRs increase home entertainment
Since 2000 – the third incarnation of the entertainment industry




  Revenge of the geeks ?
Since 2000 – the third incarnation of the entertainment industry




  Fragmentation is the new normal
The landscape: Box office and home video revenues are flat or decreasing




 US Box office at $10 billion                     Home entertainment at $16 billion
 Global b.o ix $31.8 billion
The landscape: Video On Demand via cable or web is increasing




 2010 numbers:
 Comcast $385m
 Apple $280m
 Time Warner Cable $160m
The landscape: Game-changer in Video On Demand and beyond=Netflix




                                        20 million + subscribers




                                        18.2 million + subscribers




                                        17.3 million + subscribers
What’s next ? Netflix is the new HBO




                                                                20 million + subscribers




                                                                27 million + subscribers




       Prediction #1: Netflix will overtake HBO by end of year 2011
What’s next: Netflix will accelerate the launch of other web-based pay tv subscription
services




       Prediction #2: One of the pay tv players will offer its content via the web
       by Xmas 2011
What’s next: Cordcutting is a reality for the tech set




       Prediction #3: Increased cordcutting yields punitive bandwidth caps
What’s next: DVRs and time-shifting become the new normal




                                                              2007: 13.5%

                                                              2010: 35%

                                                              2011: 40%

                                                              2013: 50%



      Prediction #4: Increased DVR use drastically changes Nielsen rating
      system in 2011
What’s next: What do YOU think ?




                         ?
      Prediction #5: what’s your prediction ?
What this means to content producers: innovate, innovate, innovate
Q&A
The impact of digital on content
           creation
Le web, nouveau laboratoire de
           talents
Les joueurscanadiens
Le cas Netflix
Nos clients en tantqueproducteurs
          de contenus –
les canaux de distribution digitaux
les aggrégateurs de contenus -
     boitiersintelligents –
les réseaux de distribution web
L’impact du digital sur les exploitants
         de salles de cinéma
Blown to bits - the entertainment industry landscape in the age of Netflix
Blown to bits - the entertainment industry landscape in the age of Netflix

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Blown to bits - the entertainment industry landscape in the age of Netflix

  • 1. Frederic Guarino @fredericg fredericguarino.tumblr.com Blown to bits – the entertainment industry landscape in the age of Netflix Oct 2011
  • 2. From an integrated studio-anchored industry
  • 3. to a fragmented landscape
  • 4. 1890s to 1948 – the first incarnation of the entertainment industry From vaudeville to the Hollywood studio system
  • 5. 1948 to 2000 – the second incarnation of the entertainment industry Rise of “free” home entertainment with radio&tv and the fight for attention
  • 6. 1948 to 2000 – the second incarnation of the entertainment industry Cable and pay tv + VCRs increase home entertainment
  • 7. Since 2000 – the third incarnation of the entertainment industry Revenge of the geeks ?
  • 8. Since 2000 – the third incarnation of the entertainment industry Fragmentation is the new normal
  • 9. The landscape: Box office and home video revenues are flat or decreasing US Box office at $10 billion Home entertainment at $16 billion Global b.o ix $31.8 billion
  • 10. The landscape: Video On Demand via cable or web is increasing 2010 numbers: Comcast $385m Apple $280m Time Warner Cable $160m
  • 11. The landscape: Game-changer in Video On Demand and beyond=Netflix 20 million + subscribers 18.2 million + subscribers 17.3 million + subscribers
  • 12. What’s next ? Netflix is the new HBO 20 million + subscribers 27 million + subscribers Prediction #1: Netflix will overtake HBO by end of year 2011
  • 13. What’s next: Netflix will accelerate the launch of other web-based pay tv subscription services Prediction #2: One of the pay tv players will offer its content via the web by Xmas 2011
  • 14. What’s next: Cordcutting is a reality for the tech set Prediction #3: Increased cordcutting yields punitive bandwidth caps
  • 15. What’s next: DVRs and time-shifting become the new normal 2007: 13.5% 2010: 35% 2011: 40% 2013: 50% Prediction #4: Increased DVR use drastically changes Nielsen rating system in 2011
  • 16. What’s next: What do YOU think ? ? Prediction #5: what’s your prediction ?
  • 17. What this means to content producers: innovate, innovate, innovate
  • 18. Q&A
  • 19. The impact of digital on content creation
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  • 45. les aggrégateurs de contenus - boitiersintelligents –
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