Press releases are used to promote new products, services, or business events or convey special message to customers and journalists. Generally, the same document (press release) is distributed to radio stations, television stations, websites and newspapers.

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9/15/2012

2. How To Get Popular Blogs To Publish Press Releases
Press releases are used to promote new products, services, or business events or
convey special message to customers and journalists. Generally, the same
document (press release) is distributed to radio stations, television stations,
websites and newspapers. The best press release (PR) distribution system aims at
launching discussion about it among online communities.
In today’s time, one of the best platforms for PR is the blogger’s world. Many
specialized bloggers are available in the market to entertain compelling content
on their websites. They can also help you to write and post content on your
behalf on various sites. So, their role is very important in business promotion that
you should not neglect.
There are many people who want to promote their businesses, but they do not
know how to write a press release. A blogger is one of the right individuals to do
a press release. Let’s know the properties of a good press release.
Write SEO-Friendly Press Releases
It is tough to produce a press release that is appealing as well as search engine
optimized. However, in order to earn maximum profit from e-commerce, you
need to gain traffic to your official website. But, if you are thinking to publish your
content on popular blogs, think again, because it’s not so easy.
Any website would not want to decrease the worth of their sites on Google’s
scales; so, they require only rich content. Your PR must have good quality content
with catchy titles and description.

3. Benefits to Bloggers
It’s obvious that bloggers also see their profit when you request them to publish
your content on their sites. Remember that the more traffic a blog receives, the
better it would be for its owner to make money.
Increase Chances to Post Your Press Release
If you do something extra that is useful to bloggers, they will certainly appreciate
it. Even it will increase the chances to get your content published on their
platform. Besides, do let the readers know from where they can learn more, by
adding additional references in your content.
Distributing Press Releases to Bloggers
If you do not know any blogger personally, you have to contact him/her for
publishing your content. In order to enhance your scope, you can be a part of
blogger communities. This aids you to get in touch with new people who have
popular websites where you can request to publish your press releases.
Select Bloggers of Your Niche
Google gives special consideration to content published on the specific niche
blogs. For instance, if you are into fashion industry, you can seek fashion related
blogs with high page ranking. Those platforms are suitable for you to make the
most out of your business.
Search Contact Info
You require contact details like an email address to send your press release to the
blog owner. It is better to check this aspect upfront to save your valuable time.
Whenever you come across any website that deals in third party content
submission and is suitable for press releases, you can contact its owner via email
or Contact Us web page.

4. Add an Introductory Paragraph
Specific blog posts may require an introductory paragraph written properly to
grab the attention of readers. A good starting is also important from SEO point of
view. So, you should consider this aspect while writing your press release to get
maximum results.
Apart from these points, you can also hire a company specialized in writing a
press release. There are many services that also post and promote press releases.
You simply need to choose the right service and promote your business through
suitable press releases.