1. By:-Fred Garlin
[18/9/2012]

2. Writing A Press Release For Your Business Promotion
Press release is a written statement to media. It is used for announcing sales
accomplishments, new products or services, scheduled events, awards, personal
promotions etc. You can also use it to create a feature story. When reporters
receive fresh news, they usually create a story based on any specific idea.
If you are thinking to write a press release for your company, ensure that you
follow the right guidelines. You can get the expected outcome from your press
releases only when you are aware of what to do and what to avoid. So, let’s start
with the steps that you can consider for press release writing.
Getting Started with the Headline
The headline should be clear, crisp and to the point. Ensure that you write the
headline before writing a press release body. This way, you will get an exact idea
what you need to write in the entire press release.
Remember that your motive should not only be to attract new people and
convert them into your customers, but also influence big players in the market.
Thus, the headline should grab the attention of journalists and other marketers.
 Write Headline in Bold: Ensure that you bold the headline, so that it
becomes clearly visible. You can also increase the font size of your headline.
Use present tense in the headline for conventional press release.
 Add the Main Keywords: The easiest way to make a right headline is to
include the main keywords. From these keywords, you can make the
attention grabbing statement. Even these are search engine friendly.

3. Body of Your Press Release
The press release should be created the way you want it to appear. Most
journalists do not have enough time to read entire stuff of your press release.
They check only the main points, which they feel are relevant.
 Start with the time and place wherein the company is situated.
 The body of your press release should be clear and compact. Avoid using
long paragraphs and sentences. Also, do not repeat the words excessively
and avoid overuse of jargons and fancy language. Simplicity is the best way,
when it comes to writing press releases.
 Deal with as much facts and figures as you can to project events, plans,
products, goals, services, targets and people. The best way to write a press
release is to create a list of the following: who, why, how, what, when and
where.
Include Details of the Company
Whenever journalists pick a press release to create a story, they require the
information about the concerned company. Thus, it is better to mention the
complete details of your company in the press release. Here are some points that
you can keep in mind while writing a press release:
 Title should include your company’s name like – About ABC COMPANY
 After the title of your press release, describe about your company in a
paragraph.
 At the end of your press release, ensure that you include link to your official
website.

4. Add Contact Information
The more info you include, the better it would be for your business growth. If
journalists find your press release is giving value to them, they will also show
interest to contact you. Thus, it is better to mention your complete contact
details.
 If you want people will contact you for business deals, you can include your
contact information. For instance, in case of reporting about any
innovation, you can give the contact details of your research or engineering
team.
 The contact details should include: the exact department name, office
address, contact person, email address, telephone number, fax number,
website address and the timing of availability.
Apart from these, you should maintain a good flow in your press release.