Craft Your Elevator Speech, Floor by Floor with NO SWEAT!

1. Photo Credit: Young Elevator Cab Interiors
EVERYONE
Needs a Great
Elevator Speech!

2. Craft Your
Elevator Speech,
Floor by Floor
with
NO SWEAT!

3. TextText
A Great Elevator Speech
Clearly Tells the Audience:
WhoYou Are!
WhatYou Do!

4. A Great Elevator Speech
Clearly Articulates this Information,
Succinctly and with an Impact
Possible Outcomes
• Know what you do and want to have a conversation now!
• Know what you do, don’t want to have a conversation now
but perhaps at a later date.
• Know what you do, might refer you!
Clarity is Not an Option!

5. 1st Floor
The Elevator Speech
starts simple.
As Interest and time
permit,
it is expanded.
2nd Floor
3rd Floor
4th Floor
5th Floor
6th Floor
7th Floor

6. 1st Floor Describe WhoYou Are
Fred
“I’m Fred Miller!”
Video

7. Let’s get in the Elevator and start going up!

8. 2nd Floor Describe WhatYou Do
“I’m a Speaker, a Coach, and an Author.”
Video

9. 3rd Floor DescribeYour Expertise
“The Title of my First Book is,
NO SWEAT Public Speaking!”
Video

10. Why They Hire Me4th Floor
“Businesses, Individuals, and Organizations
Hire Me, Because: they want to improve
their Networking, Public Speaking, and Leadership Skills.”
Video

11. 5th Floor Your WHY
“They do that because they know:
Speaking Opportunities are Business, Career,
and Leadership Opportunities!”
Video This is the
DNA ofYour Elevator Speech!

12. Simon Sinek’s
Golden Circle
Simon says: Start with the WHY.
People don’t buy WHAT you do.
They buy WHY you do it.

13. 6th Floor More, Why They Hire Me
“They also know:
We perceive really good Speakers as Experts!
We like to work with Experts!”
Video

14. 7th Floor
I Deliver
My USP
Ultimate Selling Proposition
“I show them how to
Develop, Practice, and Deliver
a ‘KnockYour Socks Off!’ Presentation with -
NO SWEAT!”
Video

15. I Guarantee
The worst Elevator Speech
you’ll ever give
will be far better than
the one you never give!
Fred E. Miller

16. MORE
NO SWEAT Elevator Speech!
FREE
NO SWEAT Elevator Speech! Template
NO SWEAT Elevator Speech! Book
3rdFloor
4th
Floor
5th
Floor
2ndFloor
6th
Floor
They also know we perceive
really good speakers as EXPERTS!
We like to work with EXPERTS! - Correct?
Businesses and Individuals
Hire Me because
they want to improve their
Public Speaking and Presentation Skills.
The title of my first book is,
"NO SWEAT Public Speaking!"
I'm a Speaker, a Coach,
and an Author.
7th
Floor
I show them how to
Develop, Practice, and Deliver
"Knock Your Socks Off!" Presentations with
NO SWEAT!
8th
Floor
ASK!
"Enough about me.
What do you do?"
1st
Floor
Describe
Who
You Are
Hello!
My name is Fred Miller.
Describe What
You Do
Describe
Expertise
Describe
What
I do for them
What I Deliver
If "Yes"
Ask,
"What's the next step?
Because
is an influencer Word.
Robert Cialdini
Hire Me
gets right to the point.
It's a good dis-qualifier.
Your USP
Unique Selling
Proposition.
Your WHY?
"People don't buy
What you do.
They buy Why you do it."
Simon Sinek's Golden Circle
The
Elevator Speech
starts simple.
As interest increases
and time permits,
it is expanded.
Your Expertise
Years in business, awards,
major accomplishments.
Or Prospect!
"Enough about me.
How does your company
handle Public Speaking and
Presentation Training?"
People who take and make those
opportunities:
Grow their Businesses, advance their
Careers, and increase their Leadership Roles.
They do this because they know:
Speaking Opportunities
are Business, Career, and
Leadership Opportunities.
WHY
More WHY
USP
Why the hire me
More
Why they hire me
NO SWEAT Elevator Speech! On-Line Course
NO SWEAT Elevator Speech! Audio