Design Thinking for startups - How to find and validate your startup idea ?
•
10 j'aime•1,945 vues
Slides from the class at Solvay Brussels School. How to identify and validate your startup idea. Intro to the Design Thinking approach, Business Model Canvas and Customer Development
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (14)
Similaire à Design Thinking for startups - How to find and validate your startup idea ?
Similaire à Design Thinking for startups - How to find and validate your startup idea ? (20)
Dernier
Dernier (20)
Design Thinking for startups - How to find and validate your startup idea ?
- 1. 0. Introduction to entrepreneurship Frédéric Ooms (@fredooms) www.thebraintwist.com
- 2. 0.
- 3. Tom and Anne, 26 and 24, PhD 3
- 4. Sarah, 25, Business School 4
- 8. Lots of $$$$$$$$$... 8
- 9. A lot of them fail... 9
- 10. How could I help them?
- 11. + + My toolbox...
- 12. think outside of the box...
- 13. 1. “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” - Tim Brown (Ideo)
- 16. The Deep Dive
- 17. Business (viable) Human values (usability,desirability) Technology (feasibility)
- 18. Uncertainty Business Clarity (viable) Human values (usability,desirability) Technology (feasibility) “Design thinking can be described as a discipline that uses the designer’s Inspiration Ideation Implement sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into Synthesize Prototyping customer value and market opportunity.” - Tim Brown (Ideo)
- 19. “Genius is 1% inspiration and 99% perspiration” Thomas Edison INSPIRATION Stock your creative reservoir before you go fishing for ideas
- 20. Spend some time defining the right question (Identify a design challenge) ?
- 22. Spend some time defining the right question (Identify a design challenge) How can we raise kids' awareness of the benefits of fresh food so they can make better choices? What global challenge do you think innovation leaders should work to solve right now? How might we increase the availability of affordable learning tools & services for students in the developing world?
- 24. leave the school !
- 25. leave
- 26. IDEAS COME FROM EVERYWHERE “Ideas are coming from everywhere” - Marissa Mayer
- 28. Learning is everywhere Netfix
- 30. Being empathic (observe) step into someone else’s shoes
- 31. Being empathic (observe) look through customers’ eyes
- 32. Being empathic (observe) and ...defer judgment
- 33. Never stop asking open questions and challenge the status quo Ask questions with the same innocence as a child + 5 Why... + What if... + Why not... + How else can we do this... + How can we improve this...
- 34. Being empathic (observe) The ability to step outside of yourself... source Ideo
- 35. Being empathic (observe) ...and see the world as other people see it source Ideo
- 37. Ideo Method cards: http://www.ideo.com/by-ideo/method-cards
- 38. synthesize
- 42. Ideation
- 43. Brainstorming rules Don’t Do it the IDEO way - the boss speaks first + defer judgment - everybody gets a turn + build on the ideas of others - experts only please + encourage wild ideas - do it off-site + go for quantity - no silly stuff + be visual - write down everything + stay focused on the topic + one conversation at a time
- 44. Classify and Vote
- 45. “What I hear, I forget What I see, I remember What I do, I understand” Lao Tse Prototyping “Language is convincing Seeing is believing Touching is reality” Alan Key
- 47. Build to learn...and iterate fast & cheap
- 48. Build to learn...and be open-minded to feedbacks
- 50. Build to learn... source Ideo
- 52. Build to learn... www.balsamiq.com/
- 53. Build to learn and test all your hypothese..
- 54. Build to learn and test all your hypothese.. +
- 55. Build to learn and test all your hypothese.. Keep It Simple Stupid
- 56. Great exemples
- 57. Being empathic (observe) Insulin purity vs patient convenience
- 58. Being empathic
- 59. Being empathic
- 62. Implement “An idea is not a company...” - Steve Blank
- 63. 2. JUST DO IT!
- 64. Build a great A team... 64
- 65. The team
- 66. + Design Challenge +