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Social media for bloggers 
@FredPaulussen
Follow me 
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• Polar sun:
How to get an audience
How to get an audience 
On Blog: 
• Social media icons 
– In blogpost 
– Contact-page 
– Newsletter
How to get an audience 
• Reciprocity 
• Follow4follow 
• Like4like
How to get an audience 
• Influentials 
• Klout, Traackr, … 
• Discussions (Twitterchat, controversial tweets, …)
How to get an audience 
• Community 
• Closed spaces(Fb-groups, G+ communities 
• Hashtags research
Content sharing 
• Content type 
• Own content 
• Other people’s content
Content sharing 
• When 
• Look into your statistics
Content sharing 
• How often 
• 1x, 2x, 3x, … ?
Content sharing 
• Testing 
• Analytics 
• Personal
Content sharing 
• Tools 
• Buffer 
• Canva 
• Feedly
Automatisation 
• Dont’s 
• DM’s 
• Follow/unfollowing 
• Feed sharing 
• Auto-updates 
• 1 update for all platforms
Automatisation 
• Do’s 
• Planning 
• Content-research
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