Presentation held at SMX Stockholm 2010

1. Keyword research
tools and techniques
Fredrik Åhlén

2. Non english keyword research
•Keyword tools
•The process of collecting keywords

3. Keyword tools

4. My toolbox

5. The process (overview)
1. Brainstorm
2. Competitors
3. Your site
4. Get suggestions for relevant phrases
5. Estimated monthly searches
6. Keyword competition
7. Analyze (traffic and conversion rates).

6. Brainstorm
•Which keywords are relevant for your business?
•Brands
•Products
•How do your customers search?

7. Brainstorm

8. Competitors
•Use keywords to find competitors
•Get keyword suggestions from Google and Yahoo
•On site:
•Title
•Meta Keyword
•Meta Description
•Content
•Internal link structure

9. Your site
•Get suggestions from Google and Yahoo
•Internal search provides valuable information
•On site:
•Title
•Meta Keywords (obsolete)
•Meta Description

10. Estimated monthly searches
•Update keyword list with estimated monthly
searches for Google and Yahoo.
•The numbers are estimated searches.

11. Keyword Competition
•Top ten results for a keyword
•Average CPC
•SEOMOZ Keyword Difficulty

12. Keyword difficulty

13. Analyze
•Measure traffic and conversion

14. Estimated monthly searches

15. Thanks for listening!
Fredrik Åhlén
fredrik.ahlen@akey.se
+46 70 779 72 99