The Sink Brainstorming is a Creative Process to create as a team of cats in a sink... I use it with our communication agency team for years and teach it to our customers today.

1. The Sink Brainstorming
A story by Frédéric VEVE
FV Consulting – Drawings by Phil Burel

2. FV Consulting – Drawings by Phil Burel
About how to brainstorm like cats in a sink…..

3. You need a Sink And some Brains
A Moderator Cat
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4. A story in 3 Acts
1 Fill the Sink!
Pull out the Plug! Push Into The Pipe!
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2 3

5. Act 1:
Fill the Sink!
No Limits
No Censorship
No Judgment
Just Fell the
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Think !

6. Act 2:
Pull out the Plug !
What does happend, Mix Ideas
when you pull out the Plug ? Organize
Prioritize
Filter (with
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large holes !)
Did you notice this little storm here??? It’s the key of act 2

7. Act 3:
Push Into The Pipe!
Select Ideas
Adapt to the Pipe
of Constraints &
Requirements
Keep being
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Creative !

8. Epilog:
Collect THE Idea!
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9. And never forget that...
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10. 20mn :
8 mn Act 1
6 mn Act 2
6 mn Act 3
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Ready for a SpeedThinking ?

11. Be Creative !
Thank you for listening my story.....
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www.fredericveve.com