this is a first draft of the keynote talk i am going to give on tuesday at the ad age digital conference. the numbers in here are not entirely vetted and there are bound to be some mistakes. comments appreciated as i refine and finish this.

1. Earning Your Media

2. Global Ad Spend

3. It’s All Up And To The Right

4. Global Stock Markets

5. You Can’t Defy Gravity For Long

6. It’s Time To Start Earning Your Media In Addition To Buying It

7. Paid vs Earned Media http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano

8. Story Time

9. KogiBBQ http://twitter.com/kogibbq

10. The Jonas Brothers “ Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.” http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/

11. Mandy Episode 1

12. Men With Cramps http://dandelion.com/

13. Monk-E-Mail http://www.oddcast.com/

14. A Typical Traditional Ad Campaign Need to vet these numbers. Totally made up right now.

15. A Typical Earned Media Campaign Need to vet these numbers. Totally made up right now.

16. So How Do VCs Work With Agencies?

17. Venture Capital Funds Startups

18. Agencies Advise Marketers, Develop Creative, Buy Media

19. How VCs Can Help

20. Fund New Kinds Of Agencies To Work With And Possibly Buy Need some more examples of new kinds of agencies. Not all of these are funded by Union Square Ventures

21. Fund New Kinds of Ad Networks To Buy Media From

22. Fund Earned Media Platforms To Run Earned Media Campaigns On

23. Five “Wild Ass Guesses”

24. Questions?