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Integrated Digital Marketing Program
@ Freelancers Academy

www.freelancersacademy.com
Caution : If you are looking at this
PPT in a small window, look for the
full screen option !
Life’s much simpler that way !

www.freelancersacademy.com
Digital Advertising is a shining
career options for today’s
workforce.

www.freelancersacademy.com
Where else is there a bewildering gap
in demand and supply

www.freelancersacademy.com
Isn't ALL advertising headed towards a contextual, dynamic
pricing based environment

Why not 'live' this right now by becoming a digital adv. specialist

www.freelancersacademy.com
Fifteen years back, the world started outsourcing
software service to India. Seven year back, it was BPO.

Today, the world outsources SEM and SEO to India. Look at the
client list of some specialist agencies in India.
www.freelancersacademy.com
The industry requires individuals
with integrated digital marketing
skills.
Why learn digital marketing in
parts..

www.freelancersacademy.com
Why not learn about Search
marketing, social media, affiliate,
mobile, banner and analytics
And know how to use all of these in
an AWESOME digital marketing plan

www.freelancersacademy.com
Online marketing campaigns almost
always work best when one does a
mix of SEM, SEO and SMO

www.freelancersacademy.com
SEM, SEO and SMO are all interrelated

www.freelancersacademy.com
Many campiagn managers
tend to ignore SMO and SEO.
This could be a costly oversight given how
expensive SEM is turning out to be
nowadays
.

www.freelancersacademy.com
Let’s look at the digital
marketing landscape

www.freelancersacademy.com
Search Engine
Marketing (SEO and
SEM)

Social Media

Email and Display
Ads

Qualified
Website
Traffic to a
user
friendly,
aesthetic
site

Mobile Marketing

Ad Networks
www.freelancersacademy.com

Traffic Behavior
analyzed by
Website
Analytics
Organic Vs. Paid

www.freelancersacademy.com
Pay Per Click (PPC)

www.freelancersacademy.com
Social Media

www.freelancersacademy.com
Display Ads

www.freelancersacademy.com
Mobile Marketing

www.freelancersacademy.com
Ad Networks

www.freelancersacademy.com
An awesome website 

www.freelancersacademy.com
Website Analytics

www.freelancersacademy.com
Affiliate Marketing and E-commerce

www.freelancersacademy.com
Some of the topics that would be covered

www.freelancersacademy.com
Job Categories in Web/Mobile Media
 Sales, Business Dev. & Client Servicing

 Online Ad Sales, New Business Acquisition, Account Management, Ad
Network

 Marketing and Product Management

 Online Marketing, Affiliate Marketing, Product Management

 Search & Social Media Operations Management

 SEO, SEM, SMO, SMM, Ad-operations, Web Analytics, Project
Management

 Content & Design

 Content Writing, Web Copy-writing, Graphics Design, Art-Visualization,
User-Interface Design/Experience

 Software/Web/Application Development

 Programming with PHP, Flash, Java, etc. iPhone/BB/FB/ Apps
Development, Games Development
www.freelancersacademy.com
Freelancers Academy
‘Learn with us and then remove
the L’
We cover all the aspects of Digital Marketing and
Mobile app. Development (Instructor –led and online)
programs in Web(Instructor-led and Online)
www.freelancersacademy.com
Mumbai office – 022 65369888
Mobile - 9819607019

www.freelancersacademy.com

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Integrated Digital Marketing course at Freelancers Academy

  • 1. Integrated Digital Marketing Program @ Freelancers Academy www.freelancersacademy.com
  • 2. Caution : If you are looking at this PPT in a small window, look for the full screen option ! Life’s much simpler that way ! www.freelancersacademy.com
  • 3. Digital Advertising is a shining career options for today’s workforce. www.freelancersacademy.com
  • 4. Where else is there a bewildering gap in demand and supply www.freelancersacademy.com
  • 5. Isn't ALL advertising headed towards a contextual, dynamic pricing based environment Why not 'live' this right now by becoming a digital adv. specialist www.freelancersacademy.com
  • 6. Fifteen years back, the world started outsourcing software service to India. Seven year back, it was BPO. Today, the world outsources SEM and SEO to India. Look at the client list of some specialist agencies in India. www.freelancersacademy.com
  • 7. The industry requires individuals with integrated digital marketing skills. Why learn digital marketing in parts.. www.freelancersacademy.com
  • 8. Why not learn about Search marketing, social media, affiliate, mobile, banner and analytics And know how to use all of these in an AWESOME digital marketing plan www.freelancersacademy.com
  • 9. Online marketing campaigns almost always work best when one does a mix of SEM, SEO and SMO www.freelancersacademy.com
  • 10. SEM, SEO and SMO are all interrelated www.freelancersacademy.com
  • 11. Many campiagn managers tend to ignore SMO and SEO. This could be a costly oversight given how expensive SEM is turning out to be nowadays . www.freelancersacademy.com
  • 12. Let’s look at the digital marketing landscape www.freelancersacademy.com
  • 13. Search Engine Marketing (SEO and SEM) Social Media Email and Display Ads Qualified Website Traffic to a user friendly, aesthetic site Mobile Marketing Ad Networks www.freelancersacademy.com Traffic Behavior analyzed by Website Analytics
  • 15. Pay Per Click (PPC) www.freelancersacademy.com
  • 20. An awesome website  www.freelancersacademy.com
  • 22. Affiliate Marketing and E-commerce www.freelancersacademy.com
  • 23. Some of the topics that would be covered www.freelancersacademy.com
  • 24. Job Categories in Web/Mobile Media  Sales, Business Dev. & Client Servicing  Online Ad Sales, New Business Acquisition, Account Management, Ad Network  Marketing and Product Management  Online Marketing, Affiliate Marketing, Product Management  Search & Social Media Operations Management  SEO, SEM, SMO, SMM, Ad-operations, Web Analytics, Project Management  Content & Design  Content Writing, Web Copy-writing, Graphics Design, Art-Visualization, User-Interface Design/Experience  Software/Web/Application Development  Programming with PHP, Flash, Java, etc. iPhone/BB/FB/ Apps Development, Games Development www.freelancersacademy.com
  • 25. Freelancers Academy ‘Learn with us and then remove the L’ We cover all the aspects of Digital Marketing and Mobile app. Development (Instructor –led and online) programs in Web(Instructor-led and Online) www.freelancersacademy.com Mumbai office – 022 65369888 Mobile - 9819607019 www.freelancersacademy.com

Notes de l'éditeur

  1. Qn : Can you comment on this
  2. Advertising is now moving towards
  3. Qn : Some of the global clients, and do you see this as a trend going forward