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Marketing Strategy Building the instruction manual for the toolbox. Holly Rooks Grenvicz Principal
The Fresh Dirt Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s backwards… ,[object Object],[object Object],[object Object]
Have a plan. Follow the plan, and you'll be surprised how successful you can be. Most people don't have a plan. That's why it's easy to beat most folks. - Paul "Bear" Bryant, football coach, University of Alabama's Crimson Tide.
Building the instruction manual. ,[object Object],[object Object],[object Object],Use the answers to the following questions as a guide for drafting an appropriate mission statement for your organization .    1) What do you hope to accomplish as a result of your efforts?    2) How do you plan to accomplish these goals?    3) For whose benefit does your organization exist?    Weave together your responses from these questions into a single statement:  The mission of our organization is:  Evaluate your statement: Yes  No  Some-What    a. The statement is realistic  b. The statement is clear and concise  c. The statement reflects our values and beliefs  d. The statement demonstrates a commitment to serving the public good  e. The statement is powerful   
Building the instruction manual. ,[object Object],[object Object],[object Object],[object Object]
Building the instruction manual. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building the instruction manual. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building the instruction manual. ,[object Object],[object Object],[object Object]
Building the instruction manual. ,[object Object],[object Object]
Building the instruction manual. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building the instruction manual. ,[object Object],[object Object],[object Object],[object Object]
Good plans shape good decisions. - Lester Robert Bittel (b.1918), writer
Thank you!

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Marketing Planning for 2010

  • 1. Marketing Strategy Building the instruction manual for the toolbox. Holly Rooks Grenvicz Principal
  • 2.
  • 3.
  • 4. Have a plan. Follow the plan, and you'll be surprised how successful you can be. Most people don't have a plan. That's why it's easy to beat most folks. - Paul "Bear" Bryant, football coach, University of Alabama's Crimson Tide.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Good plans shape good decisions. - Lester Robert Bittel (b.1918), writer