Social media case study showing how social media agency FreshNetworks helped Butlins spread word-of-mouth about their family friendly offering.

1. Case study: Butlins Social media and word-of-mouth @freshnetworks | info@freshnetworks.com | +44 (0)20 7692 4376

2. Holiday company Butlins asked FreshNetworks to help spread word-of-mouth about their family friendly resorts and hotels. 1. Project PEP

3. 1. Project PEP They also wanted help advertising their “red coat” auditions in order to recruit new staff for their team.

4. FreshNetworks carried out social media monitoring to find out what people were saying about Butlins and to identify influential family bloggers. 1. Project PEP

5. We then built a bespoke blog platform called “WeAreButlins” with integrated Facebook, Twitter, YouTube and Flickr feeds. 1. Project PEP

6. 1. Project PEP We created content for the blog, sourcing independent family bloggers to write about Butlins in order to spread word-of-mouth.

7. 70% of all blog posts on the site were written by independent family bloggers, helping to promote Butlins as a family friendly holiday company. 1. Project PEP

8. 1. Project PEP We also promoted Butlins across other social media platforms and used the YouTube channel for a “red coat” audition spin-off.

9. 1. Project PEP Over 150 videos were submitted to the red coat auditions in just 3 weeks. The campaign gave Butlins its biggest PR reach ever - 53 million.

10. 1. Project PEP Over 3,000 people engaged with Butlins in just 3 months thanks to word-of-mouth.

11. “FreshNetworks really helped develop our online presence and worked closely with us to develop the WeAreButlins site.” Louise Linder, Head of Web, Butlins 1. Project PEP

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