1. Setting Goals
Welcome to the first
section „Setting
Goals“.
Did you already print
out the
corresponding
worksheet? Let´s
then get started!

2. Setting Goals
Please write down
at least three of
your work related
goals on the
attached work sheet
1. !

3. Setting Goals
Why should
you set goals
for yourself?

4. Why Should You Set Goals For Yourself?
Goals...
… determine the direction of your actions

5. Why Should You Set Goals For Yourself?
Goals...
… determine the direction of your actions
… help you to stay on top of things

6. Why Should You Set Goals For Yourself?
Goals...
… determine the direction of your actions
… help you stay on top of things
… help you focus on the more important things

7. Why Should You Set Goals For Yourself?
Goals...
… determine the direction of your actions
… help you stay on top of things
… help you focus on the important things
… answer the question “Why do I do what I do?”

8. Why Should You Set Goals For Yourself?
Goals...
… determine the direction of your actions
… helps you stay on top of things
… helps you focus on the important things
… answer the question “Why do I do what I do?”
… serve to monitor success

9. Setting Goals...based on time frames
You need to differentiate…
 Long – Term Goals
 Medium – Term Goals
 Short – Term Goals

10. Setting Goals...based on time frames
You need to differentiate  Include, for example, your
professional career and retirement
plans.
 Continue throughout numerous years
 Long – Term Goals  Are visionary but realistic
 Medium – Term Goals
 Short – Term Goals

11. Setting Goals...based on time frames
You need to differentiate  e.g. operative goals that are specific
for a department of a large
corporation (yearly and/or quarterly
goals)
 Long – Term Goals
 Medium – Term Goals
 Short – Term Goals

12. Setting Goals...based on time frames
 Are related to short-term and
You need to differentiate
reasonable time periods. For the
management of a company for example
it is often common practice to use the
fiscal year. However, it could also be
 Long – Term Goals
extremely short – term goals and/or
seasonal goals such as the completion
of a project.
 Medium – Term Goals
 Short – Term Goals

13. Setting Goals...based on time frames
 Are related to short-term and
You need to differentiate
reasonable time periods. For the
management of a company for example
it is often common practice to use the
fiscal year. However, it could also be
 Long – Term Goals
extremely short – term goals and/or
seasonal goals such as the completion
of a project.
 Medium – Term Goals Please structure the
written down goals
on your work sheet
 Short – Term Goals 1.1 based on the
three different time
frames!

14. Setting Goals...based on time frames
Did you structure your three
goals based on the framework of
three time frames?
•Long – Term
•Medium – Term
•Short - Term
Did you write down at least one
goal for each time frame on
work sheet 1.1?
…if you did we will now continue
on to the SMART-formula!

15. Setting Goals – The SMART-Formula
 In project management you usually have the ultimate project goal as
well as intermediate goals (milestones)
 Respectively there are major goals and minor goals, as well as
intermediate goals in your professional career
 Often we do not reach our goals because they were not clearly defined,
we expect too much, or we do not define intermediate goals.

16. Setting Goals – The SMART-Formula
 Management sometimes sets very vague goals such as: „we
have to improve customer satisfaction, increase profitability,
and improve productivity and efficiency.“
 With the implementation of „SMART“, goals turn into clear
messages that can be measured, reviewed, and monitored
which we will see in the next example...

17. Setting Goals – The SMART-Formula
 Ultimate- and intermediate goals have to be S.M.A.R.T.:
 Specific: Goals must be communicated in a clear way
 Measurable: Goals must be measurable
 Attainable: The input must be proportional to the
output/result .
 Realistic: Goals must be obtainable
 Time Bound: Every goals must be set to a specific date

18. Setting Goals – The SMART-Formula - Example
 For example, you set the followig goal: „ The goal is to
increase the revenues of product X/Y by 10 percent by
June 30, 2012.“
 This goal is specific, it is also measurable!
 The goal also has to be realistic, therefore, the 10 percent
should be obtainable by the employee. As the management
communicates the 30th of June as a due date for the goal, it is
also time bound.

19. Setting Goals – The SMART-Formula
Please formulate
your professional
career goals as
SMART and write
them down on the
work sheet 1.2!
As a reminder:
 Specific
 Measurable
 Attainable
 Realistic
 Time Bound

20. Setting Goals in a SMART Way
Specific
Measurable
Attainable
Realistic
Time Bound