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Itnewsafrica innovation dinner_01rc
1. What next for green innovation?
Inspiration from people, culture, and technology
Ravi Chhatpar
Strategy Director, frog Shanghai
ITNewsAfrica Innovation Dinner
October 27, 2011
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6. “There are professions more harmful than
industrial design, but only a few of them.”
- Victor Papanek
41. Name Symbol Product Ecosystem Legacy Story
It should be A visual sign or The single ‘thing’ A family of products, A narrative
descriptive, but not gesture that that seeds belief in services and articulating how the
completely literal. embodies the the energy partnerships that concept will resonate
The name should be concept at it’s most movement, i.e. our illustrate how the with today’s and
easy to use in an distilled and starting point concept can grow tomorrow’s energy
every day iconographic form virally over time conscious consumer
conversation.