1. Tuesday, February 28, 2012
Wednesday, February 29, 2012
Barcelona, Spain
During Mobile World Congress
2. ELEVATING THE CONVERSATION
We are delighted to introduce the ‘Hotel Arts Sessions’ at the GSMA Mobile
World Congress 2012 – a thought leadership platform for discussion,
exchange, and inspiration that, quite literally, elevates the conversations
from the conference to the top floor of this luxury hotel. Enjoying magnificent
views over the Mediterranean, we invite you to join us for breakfast roundtables,
provocative lunch panels, a live-stream from the TED conference,
a workshop with the World Economic Forum, and late night lounges.
Hotel Arts
40th Floor
Marina 19-21
08005 Barcelona
3. SESSIONS
Tuesday, 28 February 2012
08:00 – 09:30 Breakfast Session: Monetizing Data | open
12:45 – 14:00 Lunch Session: Smart Cities | open
19:00 – 22:30 Barcelona-Long Beach: TED 2012 Live-Stream | on invitation
22:30 – 01:00 Late Night Lounge | open
Wednesday, 29 February 2012
09:30 – 11:30 Workshop (with World Economic Forum): Mobile Learning | on invitation
12:45 – 14:00 Lunch Session: Mobile Apps Must Die | open
18:00 – 19:30 Connected Care Roundtable | open
20:30 – 22:00 Aricent Group Reception | open
22:00 – 01:00 Late Night Lounge | open
4. HOTEL ARTS
HOW TO GET THERE
Hotel Arts
40th Floor
Marina 19-21
08005 Barcelona
10 min taxi ride from Fira
For your convenience, we run a shuttle service,
connecting Fira and Hotel Arts.
FIRA
Please look for the Aricent Group Bus at the VIP Car Pick-
Up at Fira – and at Hotel Arts, we leave from the driveway.
In case of any questions, please contact:
Ms. Andrea Bebber
Mobile +49 173 3580771
E-mail andrea.bebber@frogdesign.com
5. MONETIZING DATA
new business models, revenue streams,
and user experiences
Tuesday, 28 February 2012
08:00 – 09:30
Mobile user and machine-generated data is projected for explosive growth.
McKinsey calls it “the next frontier for innovation, competition, and
productivity,” and the World Economic Forum considers Personal Data –
digital data created by and about people – a new economic “asset class.”
At the same time, privacy concerns are on the rise, and companies are
struggling with the sheer complexity of the data deluge. This roundtable
brings together different players in the data ecosystem to explore new
innovative revenue streams and business models that monetize trusted
products, services, and user experiences.
Breakfast will be served.
6. SMART CITIES
the city is the computer of the future
Tuesday, 28 February 2012
12:45 – 14:00
The pervasiveness of ubiquitous computing, mobile devices, and rich
sources of data are changing how we live, work, and play. The modern city
is becoming an interface unto itself, the new URL for tomorrow’s hybrid
digital-physical environment. frog’s Creative Director Rob McIntosh will
offer a glimpse into a world where computing experiences are moving from
an individual box to a collective ecosystem of devices, networks, datasets,
and people—all coming together in a smarter city.
Lunch will be served.
7. BARCELONA LONG BEACH
video live-stream from TED 2012
Tuesday, 28 February 2012
19:00 – 22:30
Experience the opening session of TED 2012 in Long Beach as a video
live-stream, together with an illustrious group of Mobile World Congress
attendees and TEDsters in Barcelona. Following the simulcast, TED Fellow
and award-winning Nigerian-American poet and recording artist Iyeoka will
perform at our lounge. Enjoy an opportunity to connect with other TED
community members and discuss the ideas presented on the TED stage.
8. LATE NIGHT LOUNGE
FEATURING IYEOKA
cocktails and conversation with live music
Tuesday, 28 February 2012
Wednesday, 29 February 2012
22:00 – 01:00
Unwind with us over cocktails in the catered comfort of the 40th floor at
Hotel Arts, where you can enjoy stunning views of the Mediterranean and
the city of Barcelona. Connect to other inspiring guests and discuss the
impressions of the day at Mobile World Congress. Award-winning Nigerian-
American poet and recording artist Iyeoka will perform.
9. INNOvATIONS IN
MOBILE LEARNING
exploration of the future
Wednesday, 29 February 2012
09:30 – 11:30
The World Economic Forum invites to discuss how innovations in mobile
computing can transform education, enabling people to learn anywhere
anytime with anyone, outside of institutional boundaries. Facilitated by frog,
this two-hour interactive session will examine emerging Mobile Learning
models that combine technologies such as mobile sensing, open data,
augmented reality, and location-based services. The workshop will present
next-generation solutions and engage participants in understanding the key
drivers shaping future scenarios of tomorrow.
10. MOBILE APPS MUST DIE
unlocking a new model
Wednesday, 29 February 2012
12:45 – 14:00
frog’s Creative Director Scott Jenson will explain why he thinks the overall
model of native apps is flawed. Join us for a casual lunch to discuss and learn
why mobile apps may be dead end, how low cost computing is unlocking a
new application model for mobile, and what a “browser ghetto” is.
Lunch will be served.
11. THE FUTURE OF
CONNECTED CARE
intimacy in the age of remote monitoring
Wednesday, 29 February 2012
18:00 – 19:30
Mobile technologies are enabling new levels of transparency, efficiency,
and patient empowerment in the health experience, as the ecosystem
of physician, hospital, payer, pharmacist, and patient becomes more
connected. From Personal Health Records to Remote Monitoring to Smart
Pills – how can communication technologies boost continued innovation
in this burgeoning space?
12. ARICENT GROUP RECEPTION
sharing views on MWC and beyond
Wednesday, 29 February 2012
20:30 – 22:00
After some busy days at Mobile World Congress, join us for great food,
drinks, and conversation at our lounge on the 40th floor of Hotel Arts.
Meet key decision makers from the Aricent Group along with customers
and partners. Following the reception, award-winning Nigerian-American
poet and recording artist Iyeoka will perform.
13. ABOUT
frog works with the world’s leading companies, helping them to design, engineer, and bring to market
meaningful products and services. With an interdisciplinary team of more than 1,000 designers,
strategists, and software engineers, frog delivers connected experiences that span multiple technologies,
platforms, and media. frog works across a broad spectrum of industries, including consumer electronics,
telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail,
and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many other
Fortune 500 brands. Founded in 1969, frog is headquartered in San Francisco, with locations in
Amsterdam, Austin, Boston, Bangalore, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai,
and Vinnitsa. frog is a company of the Aricent Group, a global innovation and technology services firm.
www.frogdesign.com
