Products, services, and experiences are being deconstructed into easier to digest, easier to afford bits, allowing consumers to collect even more experiences in an even shorter timeframe. Shrinking attention spans have prompted the rise of what Wired Magazine calls “snack-size media,” and the hyper-personalization of online communication has led to new formats (micro-blogs, widgets, etc.) that challenge long-held marketing conventions. This presentation proposes key principles for the effective use of micro-formats.

1. The
small world
Tim Leberecht / eMarketing Conference / San Francisco / April 15, 2008

2. 1. The world is small and life is short

3. Small(er) world

4. Small(er) world