http://www.froggomarketing.co.uk - Relationship Marketing. Learn how to use relationship marketing to make the most out of your existing customers.
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4. The focus is on a multi-step marketing system which starts by identifying exactlywho you are as a business, and what you represent, then exactly who your perfect customer is.
9. That concept certainly works against the single step marketing method, but when relationship marketing systems are used, it’s the sure fire way to make the most of every prospect.
15. Your existing customers will remain loyal to your business, through the regular personal contact of your blog and follow up sequences.
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18. By means of the interaction created initially by the blog, you have helped them become part of the business process. They are not simply customers or consumers, but an integral part of the company.
19. Their purchases, of your products and services, are a natural response to your blog entries.
20. Relationship Marketing is certainly not a one-step sales system, and is far more effective than one!