Learn how brands can dance with their customers to build stronger relationships by doing the integrated marketing waltz. Emily Griebel, Director of Integrated Marketing, at McKee Wallwork & Company (a strategic marketing firm that revitalizes stalled, stuck and stale brands) will show you:
- The four steps associated with creating a seamless customer experience
- How integrated marketing communications are all about timing
- The DOs and DON'Ts of successful integration
business environment micro environment macro environment.pptx
The Integrated Marketing Waltz
1.
2. ABOUT ME
Emily H. Griebel
Director of Integrated Marketing
McKee Wallwork & Company
@MWCemily | egriebel@mwcmail.com
www.StalledStuckorStale.com
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
3. ACTIVE PARTICIPATION
#integratedb2b
@BrightTALK | @MWCemily
Questions during/answers at end
Check out Attachments
Let’s stay in touch!
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
4. If your marketing program were a dance,
how would you describe your skill level?
A. We’d definitely win the professional ballroom
dance competition
B. We have rhythm, but could use some help with
choreography
C. We are constantly tripping up and stepping on
our customers’ toes
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
5. WHAT IS INTEGRATED MARKETING?
Seamless customer experience
Throughout life cycle
Across entire organization
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
6. IT’S POSSIBLE, BUT NOT EASY
Consistency
Continuity
Perseverance
Patience
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
7. IT’S POSSIBLE, BUT NOT EASY
Consistency (harmony between parts)
Continuity
Perseverance
Patience
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
8. IT’S POSSIBLE, BUT NOT EASY
Consistency (harmony between parts)
Continuity (staying the same over time)
Perseverance
Patience
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
9. IT’S POSSIBLE, BUT NOT EASY
Consistency (harmony between parts)
Continuity (staying the same over time)
Perseverance (steady over a long
period despite difficulties)
Patience
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
10. IT’S POSSIBLE, BUT NOT EASY
Consistency (harmony between parts)
Continuity (staying the same over time)
Perseverance (steady over a long
period despite difficulties)
Patience (persist despite complexities)
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
11. In
Sync
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
12. THE WALTZ
Elegant ballroom dance
Triple time
Two participants
Close proximity
Glide, float across floor
Pleasing to the eye
Almost hypnotic
Conveys romance
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
14. MASTERS OF THE WALTZ
B2B BRANDS
Lead & follow customers with utmost fluidity
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
Lead
&
follow
customers
with
utmost
fluidity.
15. MASTERS OF THE WALTZ
B2C BRANDS
Lead & follow consumers with utmost fluidity.
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
16. ART OF DANCE :
ART OF MARKETING
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
17. HOW TO IMPLEMENT
1. Appreciate, Watch & Learn
2. Know Your Partner & Create a Routine
3. Visualize & Practice
4. Get Dressed, Perform & Improve
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
18. 1. APPRECIATE, WATCH & LEARN
Acknowledge skill involved
Set realistic expectations
Take note of top performers
Craft & hone your skills
Study & educate yourself
Learn proper way to dance
See sustained success
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
19. 2. KNOW YOUR PARTNER &
CREATE A ROUTINE
Genuine & dynamic interaction
First, an amicable relationship
– Impossible to perform well with a stranger
Intimately know your customer
Choreograph the right routine
– Matches your style & theirs
– Not too advanced or rudimentary
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
20. 3. VISUALIZE & PRACTICE
Map out routine & walk through it
Practice, practice, practice
Refine & polish your moves
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
21. 3. VISUALIZE & PRACTICE
CONT.
Rehearse
– Rollout on a smaller stage
Ask partner what moves she prefers
Try new things
Evaluate performance
Make adjustments
– Before hitting big stage
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
22. 4. GET DRESSED, PERFORM & IMPROVE
Get comfortable with yourself,
partner & routine
Don best attire
Gain confidence with each
performance
Best foot forward – go for it!
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
23. 4. GET DRESSED, PERFORM & IMPROVE
CONT.
Missteps will occur
– Handle with grace & humility
Some moves may be too difficult
Take them out or develop new moves
Keep practicing/rehearsing
Continue performing
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
26. INTEGRATION AUDIT
Determine how seamless the customer
experience is with your brand.
Simple
Confidential
Quick
Actionable
McKeeWallwork.com/integration-audit
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)
27. Q & A
Emily H. Griebel
Director of Integrated Marketing
McKee Wallwork & Company
@MWCemily | egriebel@mwcmail.com
The Integrated Marketing Waltz (#integratedb2b) ▪ Emily Griebel (@MWCemily)