7. Even if I decide to go ahead with internet marketing, why should I allocate resources to it? BigBoss
8. It would generate more revenue too: more transactions, new customers, brand awareness and loyalty… Well it would result in cost reduction in marketing and customer service… Then there is market research and competitive intelligence
9. Fine. Fine. Hire an internet marketing hot shot. But this better be good. Our employees’ bonuses are on the line here. I ‘d better see an increase our revenue and reduce cost. BigBoss
10. I’m your new Internet Marketing Manager and I will blow you away with cool stuff like SEO, Social Media Marketing, Email and PPC campaigns and lots more! Oh…and the name’s Bond, James Bond
11. Our Facebook friends and Twitter followers are through the roof! And you just HAVE to see the comments on our blog! Our website traffic has doubled in just a month! ONE Month Later
14. Our social mentions are super dooper! And visitors just wont stop coming to our website! Our Google Analytics are stunning! SIX Months Later
15. I totally rock! These awesome results are proof of my coolness!
16. Why are we happy by the way? Good question, considering our P&L still sucks. Finance Dept.
17. Psst…I heard BigBoss isn’t too happy with you. He doesn’t care how many Facebook friends or what page rank we have unless it means we are selling more stuff. Darn it, my cover’s been blown!
18. Betty, its me. I need your help, quick. What do I do? Where do I start? Arghhim so super cool, this can’t be happening to me!! I need to start linking my awesome results to actual company performance.
19. Relax Bond, you're such a drama queen. Lets take this step by step. Welcome to the world of ROI
21. $$$ $$$ Investment Non Financial Return Financial Return Action Reaction Here’s how the transformation from investment to return occurs Internet marketing. Right now, your money is showing a fab non financial return! …but remember what BigBoss said…
22. Fine. Fine. Hire an internet marketing hot shot. But this better be good. Our employees’ bonuses are on the line here. I ‘d better see an increase our revenue and reduce cost. BigBoss
23. Incoming Links Organic Traffic Rankings Positive press Page Ranks Pages Indexed Positive WOM Website Visitors Twitter followers Here are some non ways to measure on financial return Blog comments
29. Compare Number of Transactions Before Internet Marketing After Internet Marketing
30. Compare Number of NEW Transactions Before Internet Marketing After Internet Marketing
31. NOW TRY n’ FRY frequency reach yield How often do customers buy? (# of transactions) How much are your customers spending? ($ per transaction) How many customers are you targeting? (# of NEW transactions)
32. Now all you need to do is overlay timelines, correlate and find a pattern!
33. Thanks Betty, I didn’t think there was anyone more awesome than me!
34. BigBoss, I overlaid some of our timelines and found that ever since we began our marketing activities on the Internet, our YoY sales are up, our transactions have doubled in number and $amount, our customer base is up by 20%… …and I could just go on all day about my coolness…
35. Hmmm….there must be something we are doing right, what’s your take on our Internet Marketing ROI? BigBoss
36. Well that’s easy, all we need to do now is plug in our cost savings and revenue gains into the ROI equation! Investment Gain – Investment Cost Investment Cost
38. Well I’m impressed, looks like Internet marketing is here to stick around for a while! BigBoss
39. The name’s Bond… James Bond… …drinks anyone? errr…drinks anyone?
40. Let Askoli make your Internet Marketing strategy and guide you in calculating its ROI! Contact us now: sales@askoli.com Or give us a call: +92 51 2270354
