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SAS® Business Analytics
Framework
 Hendrayana Kartiman
 October 2011




                                           Copyright © 2011, SAS Institute Inc. All rights reserved.




Eight Levels of Analytics
A range of capabilities
                           What’s the best that can happen?


                         What will happen next?


          What if these trends continue?


        Why is this happening?



                                     What actions are needed?

                              Where exactly is the problem?

                       How many, how often, where?
             What happened?

                                                                                                       2


                                           Copyright © 2011, SAS Institute Inc. All rights reserved.




                                                                                                           1
SAS® Business Analytics Framework
Reporting
Analytics
Data Management
Business Solutions




                                        Existing data                                   Modeling results
                                           CustID
                                           CustID        CustName
                                                         CustName           City
                                                                            City   ….    Segmt
                                                                                         Segmt    Value    Attrition
                                                                                                           Attrition
                                                                                                            Attrition   X-Sell-A
                                                                                                                        X-Sell-A
                                                                                                                          Sell-    P-Risk
                                           10101         Sandra
                                                         Sandra             JKT
                                                                            JKT    ….       A       H         0.12        0.86      0.10
                                           10103         Amir
                                                         Amir               BDG
                                                                            BDG    ….      C         L        0.32        0.24      0.65
                                           ………           …………..
                                                         …………..             ….
                                                                            ….     ….
                                                                                         Business Analytics Environment
                                                                                          ….    ….     ….     ….     ….
                                           10124         Targus
                                                         Targus             SBY
                                                                            SBY    ….       B       M         0.84        0.63      0.27


                                                                                                   Operational Environment




                                                                                                                                            3


                     Copyright © 2011, SAS Institute Inc. All rights reserved.




SAS® Business Analytics Framework
Business Solutions




                                                                                                                                            4


                     Copyright © 2011, SAS Institute Inc. All rights reserved.




                                                                                                                                                2
SAS/BAF and its Sub-Components                                                                 Enterprise Guide

                                                                                              Add-
                                                                                              Add-in to MSOffice
                                                                                                      OLAP
                                                                                         Portal & Web Report Studio
                                                                                                 BI Dashboard

                                                                                          Statistics & Econometrics

                                                                                                Enterprise Miner

                                                                                                  Forecasting

                                                                                            Operational Research

                                                                                                 Text Analytics

                                                                                                  Data Quality
                                                                                                Data Integration

                                                                                                  In-Database
                                                                                                  In-

                                                                                          Master Data Management

                                                                                                                                        5


                           Copyright © 2011, SAS Institute Inc. All rights reserved.




SAS® Business Analytics Framework
Summary - SAS Differentiators
                                                              Agile Framework.
                                                              The SAS® Business Analytics Framework is an agile framework that
                                                              grows over time to support performance objectives and changing
                                                              market dynamics.

                                                              Collaborative data management.
                                                              Improve data integrity at the source by embedding automated quality
                                                              processes that consolidate, cleanse and standardize your data

                                                              Unmatched Analytics.
                                                              Support the entire analysis process – from data access to the point of
                                                              decision – however varied or complex.

                                                              Reporting in more places.
                                                              Make users more self sufficient with simpler, role-based interfaces.

                                                              Industry / line-of-business solutions.
                                                              Packaged applications - tightly coupled with industry domain expertise,
                                                              and data structures (models) tuned to the specific business processes
                                                              used in each industry or line-of-business.

                                                              Integrated capabilities with common metadata.
                                                              Data management, analytics, and reporting are achieved through a
                                                              robust environment that can be shared across departments, without the
                                                              cost and complexity of cobbling together a multi-vendor solution.
                                                                                                                                        6


                           Copyright © 2011, SAS Institute Inc. All rights reserved.




                                                                                                                                            3
Copyright © 2011, SAS Institute Inc. All rights reserved.




                                                            4

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02 sas baf short fsl comm labs itb

  • 1. SAS® Business Analytics Framework Hendrayana Kartiman October 2011 Copyright © 2011, SAS Institute Inc. All rights reserved. Eight Levels of Analytics A range of capabilities What’s the best that can happen? What will happen next? What if these trends continue? Why is this happening? What actions are needed? Where exactly is the problem? How many, how often, where? What happened? 2 Copyright © 2011, SAS Institute Inc. All rights reserved. 1
  • 2. SAS® Business Analytics Framework Reporting Analytics Data Management Business Solutions Existing data Modeling results CustID CustID CustName CustName City City …. Segmt Segmt Value Attrition Attrition Attrition X-Sell-A X-Sell-A Sell- P-Risk 10101 Sandra Sandra JKT JKT …. A H 0.12 0.86 0.10 10103 Amir Amir BDG BDG …. C L 0.32 0.24 0.65 ……… ………….. ………….. …. …. …. Business Analytics Environment …. …. …. …. …. 10124 Targus Targus SBY SBY …. B M 0.84 0.63 0.27 Operational Environment 3 Copyright © 2011, SAS Institute Inc. All rights reserved. SAS® Business Analytics Framework Business Solutions 4 Copyright © 2011, SAS Institute Inc. All rights reserved. 2
  • 3. SAS/BAF and its Sub-Components Enterprise Guide Add- Add-in to MSOffice OLAP Portal & Web Report Studio BI Dashboard Statistics & Econometrics Enterprise Miner Forecasting Operational Research Text Analytics Data Quality Data Integration In-Database In- Master Data Management 5 Copyright © 2011, SAS Institute Inc. All rights reserved. SAS® Business Analytics Framework Summary - SAS Differentiators Agile Framework. The SAS® Business Analytics Framework is an agile framework that grows over time to support performance objectives and changing market dynamics. Collaborative data management. Improve data integrity at the source by embedding automated quality processes that consolidate, cleanse and standardize your data Unmatched Analytics. Support the entire analysis process – from data access to the point of decision – however varied or complex. Reporting in more places. Make users more self sufficient with simpler, role-based interfaces. Industry / line-of-business solutions. Packaged applications - tightly coupled with industry domain expertise, and data structures (models) tuned to the specific business processes used in each industry or line-of-business. Integrated capabilities with common metadata. Data management, analytics, and reporting are achieved through a robust environment that can be shared across departments, without the cost and complexity of cobbling together a multi-vendor solution. 6 Copyright © 2011, SAS Institute Inc. All rights reserved. 3
  • 4. Copyright © 2011, SAS Institute Inc. All rights reserved. 4