Social Media for Midlands FM Forum

Midlands FM Forum

Facilities Management
and
Social Media

introduction
be2camp
my journey
social media insights
getting started

unraveling
the
web

martin brown e: fairsnape@gmail.com t: @fairsnape

leading and
supporting
business card improvement in the
built environment: fairsnape
winning work
martin brown
sustainability
fairsnape

mob: 07776234702 collaborative
twitter: @fairsnape working
email: fairsnape@gmail.com
sykpe: fairsnape
linkedin: martinbrown social media
blog: www.fairsnape.wordpress.com
&

‘business’
improvement


Be 2 Camp
as in as in as in
Built Environment Web 2.0 Bar camp

Design Interactive Web New ways of
Construction Meeting,
Facilities Learning and
Management Sharing’

AEC Sector


Be2camp is the world‘s
first unconference
focused on Web 2.0 and
the built environment.

… a place for people interested in how
the latest web 2.0 applications could help
build a
better,
collaborative,
and more sustainable built environment

… from planning and design through
construction to occupation and
management of buildings and facilities.

Be2camp is the world‘s
first unconference
focused on Web 2.0 and
the built environment.

… a gathering born from the desire
for people to freely share and learn in
an open environment.

… it is an intense event with
discussions, demos and interaction

… with participants who are the main
actors of the event.


@fairsnape @eepaul

@pbroviak

@jodiem

Be2Camp Founders


Meetings via Skype

Conversations via twitter

Time And Date for organising times

Meetings in Second Life

Blog Posts on Ning

Use of Google Docs
Be2camp
London
2 Emails Organisation

Pre Event:
Topics discussed online
Outline agenda shaped

At the Event:
Agenda and sessions agreed
Delegates are participants
Sessions streamed live
Live transcripts and blogging
Twitter communications
Google + Skype presentations Pecha Kucha

Post Event:
Video available via Ustream
Presentations available via Slideshare
Transcript available via Coveritlive
All on www.be2camp.com
Discussions continue in online groups


so far:
Be2camp London Oct 2008
Be2camp Liverpool May 2009
Be2camp Brum August 2009
Be2camp Working Buildings London 2009
RIBA Forum London Oct 2009
SMW Be2camp London Feb 2010
Social Media Café March 2010
World Water Day Dundee March 2010
BIFM Conference Fringe event April 13th 2010
Be2campEast Property and Social Media April 29th

Best Practice Clubs
London February 2010 be2camps
Black Country February 2010
Lancashire March 2010
planned:
BecampNW Manchester 15th June 2010
Social Media Clinics Be2campEast Property and Social Media June 24th
Building Centre London Be2camp Brum August 12th
Sandwell Council Be2CampOxon Oxford September
Black Country CE Club Be2camp London October 2010


www.be2camp.com


a be2camp
sustainability
manifesto

“We can’t solve todays problems by using the same kind of
martin brown e: fairsnape@gmail.com when we created them.”
thinking we used t: @fairsnape

Make sustainability in the built
environment open source. the be2camp
Sustainability is too important an sustainability manifesto
issue to be done behind ‘closed
doors’

• move the debate from ‘sustainability’ to one of ‘resilience’

• collaborate through web2 and social media

• encourage open conversations and debates

• push for appropriate open source

• promote web2 as an enabler for CO2 reduction

• join the 10:10 pledge

• cause no unnecessary harm

social media

journey

insights


The future is closer than you think

Messages with emotions Messages via Twitter

2004 2009

Maps with icons that show Peoples whereabouts via
peoples whereabouts Google Latitude


“Social media in the built environment has opened
doors for individuals to hold conversations and form
relationships across organisation boundaries.
This is increasingly important as we enter a new decade where
success will come from person to person
collaboration, rather than last decades business to
business focus.

Leaders and directors of built environment organisations need to
address the benefits that social media will bring …
Failure to do so will almost definitely leave them trailing
behind their more innovative and successful competitors


business card

mobile
martin brown
fairsnape twitter

mob: 07776234702 google mail
twitter: @fairsnape
sykpe: fairsnape skype
linkedin: martinbrown
linkedin

blog


2005 Excelsus Blog

2006 Second Life (aka Brand Woodin)

Social Media Journey
2006 igoogle

2006 Skype

2007 isite Blog

2007 Blog4FM

2007 Linkedin

2008 Twitter (@martin brown)

2008 be2camp

2009 Twitter (@fairsnape)

2009 Slideshare

2009 Googlewave

2010 (AR) Augmented Reality + Foursquare


Why social media?
Its where you will find your customers, clients, staff,
suppliers, contractors, friends …. people

Its not a new thing
but a new way of doing old things,
…. like talking and communicating


www.wordle.com


Web 1.0
Brochures

Web 2.0
User Content


“There go my people. I must find out where they are going so I can lead them.”
- French politician Alexandre Ledru-Rollin


2006
13% 2009
24%

19%
33%

15%
20%

19%
59%

33%
70%

52%
Engaging
17% with
Social
Media


Shhhhsh … listen
Find out
Where are people talking?
What are they saying?
About new leads
About you
About your services or
About your clients, your suppliers?

Love you? Hate You?
Join the conversations …


Twitter, all about connections:


big connections:


1. Join conversations + network Why
should
2. Promote stuff + be visible FM look
at twitter?
3. Get Market intel

4. Share your knowledge

5. Get to know people

6. Form relationships

7. Punch above your weight

8. Follow events

9. Recruit

10. Win work

the
name
game

Are you ‘ the organisation’
@fairsnape

or

‘in the organisation’ ?
Name @{12 characters}
Profile 160 characters


How do you or your people stand out?


1. Increase visibility Applies
to
YOU
2. Illustrate connectability
and
to
3. Promote your stuff
YOUR
Business
4. Improve interview success

5. Demonstrate experience and knowledge

6. Check out client people

7. Check out bidding contractor people
Why get
8. Check out health of company


Blogging

www.fairsnape.wordpress.com

www. martinbrown.posterous.com/


Blogging

the new collaborative project diary?


and
other applications worth checking …


google Maps + google Docs + your data


improving reach of presentation message


energy data + share + maps + benchmark


visual collaboration


project collaboration


fm
emerging futures


Augmented Reality
PHONE CAM + GPS + COMPASS + {YOUR} WEB DATA + LOCATION + TWITTER

information

property

Water Construction CO2 46T/£100k
Pipe Lane BB7 2RE AFR: 2.3
£1.6m
34 weeks Waste: 6T/£100k

performance safety

Here and now …
LOCATION + TWITTER + FM + COMMENTS

What if facilities users and visitors posted views
and comments about your services online,
and got rewarded for doing so?
Meet foursquare
Starbucks

FT.com

Hotels


so
What do you think so far?


Social Media is Changing Business*

1 From Trying to Sell to Making Connections

2. From Big Campaigns to Small Acts

3 From Controlling Our Image to Being Ourselves

4. From Hard to Reach to Available Everywhere

…. How is your business changing ?
* from mashable.com


If you want to: Check out: a
starter
Linkedin for
Join fm conversations
six
Promote visibility and
experience
Twitter

Improve ‘reach’’ of
Slideshare
presentations

Comment and blog on
Wordpress
Facilities Management

Keep online diary, records, timelines Posterous

Collaborate with team on projects Woobius


Look Learn Listen Live


et te
ti qu There a party going on … you got the invite
E
now, do you …

Ignore the invitation

Go but sit in the corner

Wear a paper bag over your head

Burst in and shout

or just act normal

Don’t forget to measure

AndDon’t initiatives
like all forget to measure
plan
do
check
act


And have some form of fair play

Web Use Policy
or

Code of Conduct


business card

martin brown
fairsnape

mob: 07776234702
twitter: @fairsnape
sykpe: fairsnape
linkedin: martinbrown
Thank you
get in touch if your interested in
fm social media clinics …


Social Media for Midlands FM Forum

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