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PR Strategies for Maximizing Impact in the Internet Era

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Summary of the Second "PR in Internet" conference in Moscow, April 2009

FormationTechnologieActualités & Politique
1  sur  29
PR in Internet
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Users Today
Internet Users Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet User Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Reality Monolog Dialog Mass Individual
Internet Rules ,[object Object],[object Object],[object Object]
What Can We Use? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Use ,[object Object],[object Object],[object Object],[object Object]
Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of Dreams How to kill good text? Remove all photos and add useless design
What will you see?
What was the idea?
Internet is not a printed text page – pay attention to all elements, not only letters
Corporate Site/Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
Social Nets ,[object Object],[object Object],[object Object]
 
Beware Be where consumers are Be everywhere
Twitter
 
 
 
Quick request + Quick response = What business needs
Advertising ,[object Object],[object Object],[object Object]
SEO ,[object Object],[object Object],[object Object]
Mems, Viruses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet gives users integralpresentation of brands and products. Advertising, PR, sites, promo – everything works for positive perception of brand/product. PR doesn't need only media any more. It can build reputation and access consumers directly Public Relations – not only Media Relations Public Relations = Relations with the Public PR is everywhere!
[object Object],[object Object],[object Object],[object Object]

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PR Strategies for Maximizing Impact in the Internet Era

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  • 5. Internet Reality Monolog Dialog Mass Individual
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  • 10. The Power of Dreams How to kill good text? Remove all photos and add useless design
  • 12. What was the idea?
  • 13. Internet is not a printed text page – pay attention to all elements, not only letters
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  • 19. Beware Be where consumers are Be everywhere
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  • 24. Quick request + Quick response = What business needs
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  • 28. Internet gives users integralpresentation of brands and products. Advertising, PR, sites, promo – everything works for positive perception of brand/product. PR doesn't need only media any more. It can build reputation and access consumers directly Public Relations – not only Media Relations Public Relations = Relations with the Public PR is everywhere!
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