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Open Source
   Business
Development
               Presented by

       Frederick Townes
About
Co-founder, Placester
Advisor, Mashable
Founder, W3 EDGE
DEFINE LIMITATIONS

 OF THE OFFERING
DIALING IN THE NARRATIVE:
    IDENTIFYING NEAREST
  NEIGHBORS, COMPETITORS
       AND PARTNERS
THE PLATFORM IS
   THE PEOPLE,
A STRENGTH AND A
    WEAKNESS
THE WEB IS BUILT ON
      STACKS.
WP NEEDS TO PLAY
     IT’S ROLE
LOTS OF THE LEADERS
  ARE SOLVING THE
  SAME PROBLEMS
    BECAUSE IT’S
  TOO DIFFICULT TO
 GIVE THINGS AWAY
IT’S TOO DIFFICULT
   TO ROLL NEW
     SERVICES
IF YOU HAVEN’T DONE IT
BEFORE, YOU PROBABLY
 DON’T “GET IT.” EVEN IF
    YOU’VE DONE IT
BEFORE, YOU STILL MAY
     NOT “GET IT”
REACTIVE
“INNOVATION”
MUST BECOME
   DECISIVE
Lessons Learned




Anticipate needs and
      questions
Lessons Learned




Collect info before
     engaging
Lessons Learned




Expect tl;dr - be
    patient
Lessons Learned




  Answer the
question, don’t
  editorialize
Lessons Learned



Thank them for
   using your
software, even if
    it’s free
Lessons Learned




Apologize even if
you’re not at fault
Cheers
Need help?
innovationredefined@w3-edge.com
Follow me
@w3edge

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Open Source Business Development

Editor's Notes

  1. "This discussion talks about respecting users, customers, industry stakeholders and community leadership"\n
  2. \n
  3. target number of customers? customer feedback received? customer profiles? revenue per customer? knowing when something is finished\n
  4. copy: define the limitations (features) of the offering\nnotes: great products have a point of view on the problem. asana vs basecamp, heroku vs amazon web services, \n
  5. copy: dialing in the narrative: identifying the nearest neighbors, competitors and partners\n
  6. copy: the platform is the people, a strength and a weakness\nnotes: there is no such thing as a “platform offering” as such yet, “wp hosting” is not a platform nor an “answer.” right now only the thought leaders, the people are the platform\n
  7. copy: the web is built on stacks. WP needs to play it’s role in the stack\nnotes: the future of products / services is in using WP as a component. we deliver products using only the WP UI for example or where WP is extended / complimented by numerous other technologies\n
  8. lots of the leaders are solving the same problems because it’s too difficult to give things away\n
  9. it’s too difficult to roll new services\n
  10. copy: because WP’s not RESTful, innovation in ecosystem has been stifled\n
  11. if you haven’t done it before, you probably don’t “get it.” even if you’ve done it before, you still may not “get it”\n
  12. copy: reactive “innovation” must be come decisive innovation\nnotes: WP has lead the market offering strong conventions and best practices, but needs to transition to offering raw capability and “starting point” implementations for things like the customizer which could be used for onboarding workflows for theming, extending the 5 minute install or countless other purposes that improve the solid usability improvements that have brought us this far. we need to make complete thoughts and fully learn and understand needs so that we can provide real innovation instead of playing wack-a-mole\n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n