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Case studies
1. Cypress Hill are a Hip Hop group from California signed
with;
. Ruffhouse – Subsidiary label for Columbia
. Columbia Records – Major label
. Sony Music – Major label
. EMI – Major label
. Priority – Subsidiary label for Universal
2. Cypress Hill
After recording a demo in 1989, Cypress
Hill signed a record deal with the major
label, Columbia Records.
Their self-titled first album was released
in August 1991. They have released 8
albums
3. Music production
• Cypress Hill write their own songs and
produce their own music by mixing
themselves, they use Columbia to record
their music and fund them.
• Their record labels have little input on
Cypress Hill in terms of music, Columbia
fund them and organise life events and
their advertising but Cypress Hill make
their own music by themselves.
4. • Mac Demarco is an Indie rock
Canadian singer, songwriter,
multi-instrumentalist and
producer. He is signed with the
independent record label
Unfamiliar and Captured Tracks.
5. Mac Demarco
• Mac Demarco was signed to Unfamiliar
record label when he was in a band but
chose to go solo. He has released two
solo albums; Salad days and rock and role
night club.
• In 2012 he released his first solo album
rock and role night club. This impressed
Captured Tracks and he was signed.
6. • Mac Demarco writes his own music and
self produces his music but uses Captured
Tracks for funding. Captured Tracks are
independent so have little input in
organising events for Mac Demarco as
they don’t have a lot of funding and are
not well known.
7. • Mac Demarco writes his own music and
self produces his music but uses Captured
Tracks for funding. Captured Tracks are
independent so have little input in
organising events for Mac Demarco as
they don’t have a lot of funding and are
not well known.