These slides by Kathleen Needham (formerly of the technology transfer program at NASA’s Glenn Research Center) were part of a panel led by Fuentek, LLC on technology licensing at universities, presented at the Technology Transfer Society conference, October 2, 2009. This presentation describes the effort to redesign the program’s website, which Fuentek led in partnership with NASA GRC.
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
How to Make Your University the Technology Source of Choice for Innovation -- Creating an Effective Web Site
1. How to Make
Your University the
Technology Source of
Choice for Innovation
Laura Schoppe
Fuentek, LLC
Karen LeVert
Southeast TechInventures
Kathleen Needham
NASA’s Glenn Research Center
John McEntire
Pacific Northwest National Laboratory
October 2, 2009
2. National Aeronautics and Space Administration
2009 Technology Transfer Society Conference
Creating an
Effective Web Site
Kathleen Needham
Chief
Technology Transfer and Partnership Office
NASA’s Glenn Research Center
http://technology.grc.nasa.gov
NASA’s Glenn Research Center http://technology.grc.nasa.gov
3. National Aeronautics and Space Administration
Why We Initiated Redesign
Directing resources into Web
Align with
site improvements provides
strategic plan
excellent ROI
Matching main NASA Web
Enhance visual
site’s new look/feel creates a
“affinity”
“one NASA” image
Providing up-to-date
Streamline information and instructions
communication reduces personnel- or
resource-intensive efforts
Providing documents online
Reduce printing
minimizes printing needs
2
NASA’s Glenn Research Center http://technology.grc.nasa.gov
4. National Aeronautics and Space Administration
Goals for New Site
Communicate
Glenn’s Increase
credibility as a license/
source for partnership
technology and successes
collaboration
• Demonstrate • Advertise opportunities
breadth/depth of • Inspire/Educate
Glenn’s capabilities external organizations
about working with
Glenn
3
NASA’s Glenn Research Center http://technology.grc.nasa.gov
5. National Aeronautics and Space Administration
Examining What We Had
Reviewed current portfolio of technologies
to identify Glenn’s key capabilities
Grouped together similar types of
information, creating new structure
Considered external Web site structures
to identify best practices
Identified data available on other NASA
centers’ sites that could be leveraged
within new structure
4
NASA’s Glenn Research Center http://technology.grc.nasa.gov
6. National Aeronautics and Space Administration
Original Site
5
NASA’s Glenn Research Center http://technology.grc.nasa.gov
7. National Aeronautics and Space Administration
Video Tour of Website
• 4.5-minute overview of website:
– Architecture
– Organization of content
– Functionality
• http://www.fuentek.com/samples/GRC-
web-redesign-tour.php
6
NASA’s Glenn Research Center http://technology.grc.nasa.gov
8. National Aeronautics and Space Administration
Old vs. New: Home Page
Original Old
vs.
Welcome new Revised
Invitation to
explore website
What We Offer
List/Links to
opportunities,
instructions, etc.
Result
More useful, at-your-fingertips information
without overwhelming visitors
7
NASA’s Glenn Research Center http://technology.grc.nasa.gov
9. National Aeronautics and Space Administration
Old vs. New: Navigation/Menu
Original Old
vs.
Technology new
Opportunities Revised
Facilities
Technology
Work with Us
Working with GRC
Success
News & Events
About Us
Resources
Result
Easier for visitors to find the information
they need 8
NASA’s Glenn Research Center http://technology.grc.nasa.gov
10. National Aeronautics and Space Administration
Old vs. New: Technology Info
Original Old
vs.
Technology listed new
by title with PDF Revised
details
Short, on-screen
Level of detail limited summaries
to print template
Additional details, links to
Info provided for select more info provided
techs
Info provided for all techs
Result
More robust content 9
NASA’s Glenn Research Center http://technology.grc.nasa.gov
11. National Aeronautics and Space Administration
Some Technical Details
Technology content is
Offers greater flexibility,
database-driven rather than
streamlines editing
individual HTML pages
Links to external Web Prevents us from losing
pages open new windows our audience
Keeps visitors focused on
Search engine is
our information by
restricted to site’s content minimizing off-topic hits
10
NASA’s Glenn Research Center http://technology.grc.nasa.gov
12. National Aeronautics and Space Administration
Results and Outcomes
•We’re showing up in Google
More searches
inquiries/leads •Visitors are finding our
information
•Site helps visitors self-select,
Better/Actionable eliminating the “tire kickers”
leads •Some agreements in
negotiation – a first for us!
A management •Internal information
tool management
11
NASA’s Glenn Research Center http://technology.grc.nasa.gov
Notes de l'éditeur
The old vs. new graphics are visible right away when we come to this slide; they don’t animate in the way they do on the previous slide and the next slide. But it should be consistent right? Also, in the interest of clarity and simplicity, I should have arranged the list of menu items according to what makes sense, not how things are “geographically” laid out on the site. Therefore, let’s keep the order we have on the left/old side but the right/new side should be reordered (top to bottom) as follows:TechnologyWorking with GRCNews & EventsAbout UsResources
Short, on-screen summaries availableAllows visitor to more easily “screen” for relevanceAdditional details, links to more info providedMore comprehensiveInfo provided for all technologiesLevel of detail/effort linked to expected return on investment (ROI)