Wordpress for Your Business Website

Robin Heppell presents . . .
WordPress For Your Business Website

www.LocalBusinessGurus.com

Quick Snap Shot of Robin Heppell
• Born & raised in Victoria
• Funeral Director for 20 years at
McCall Bros.
• Resident techie & web guy
• Became industry consultant /
speaker
• Focused on Online Marketing for
Funeral Homes & Local Businesses
• Started offering clients websites
built with WordPress


Heppell - WordPress Numbers
• 51: Number of WordPress WEBSITES sold to date
• 10,916: Largest number of posts on client website
• 750: Average annual fee paid by clients for hosting,
support, and training ($USD)
• 11: Number of minutes to have client post indexed
by Google
• 9,750: Most expensive WordPress website we have
sold to date ($CDN)


Thanks to the Wisdom & Ongoing Skill…
Who got me going: Who keeps me going:
• Tris Hussey • Adele Postma
• Brian Gardner • Jayson Brown
• Cory Miller • Theresa Scholes


WordPress Business Websites Agenda
• Note for Web Designers / Consultants
• Business Owner Website Decision Process
• WordPress Powered Business Website
• WordPress Friendly Small Businesses
• Examples of Businesses using WordPress
• Questions…


This Is FREE…


This Should NOT Be Free


Note For Web Designers
• You are the Architect
• WordPress, Themes & Plugins are your
tools
• Business owners don’t know & probably don’t
care about the latest plugins
• Sell the Benefits, Not the Features
• Use their words, not ours


Business Owner Website Decision Process
Problem:
Current
Website

The Future of Headache:
Your New Choosing a
Website Designer

Development Questions
Process to Ask

WordPress
Powered
Platform


Your Current Website…
• It looks out of date
• It’s hard to make changes
• It was never completely finished
• It doesn’t show up in Google
• (or maybe you don’t have one yet)


Headache: Choosing A Designer
• Who should you trust
• What design to choose
• Deciding on html vs. flash vs. cms
• (content management system)
• Length of time it is going to take to get
your site running
• How much should you pay

Questions To Ask The Designer
• Can I easily make changes & add more
pages?
• Is my site compatible with Social Media
like Facebook, YouTube and Twitter (plus others in
the future)?
• How will my site be Google friendly?
• Can you integrate a blog in my site?
• Will my site be mobile-friendly?
• Can I easily track my website statistics?

Your Virtual Marketing Platform
Since the Internet continues to rapidly
change and more of the population are
turning to the Internet for information,
you want to make sure that your
website can grow with these changes.
You should think of your website as the
foundation for your Virtual Marketing
Platform!


WordPress Powered Business Website
• CMS – constantly • Easily edit & update
updated by amazing
developers • Integrated blog for
articles, press
• Library of themes plus releases, FAQs
custom designs
• Functionality is almost • Built-in statistics,
limitless mobile-friendly
version, social media
• Very Google Friendly integration
• Backups made
regularly • Never rebuild site
again


Development Process: Fast 4 Steps
1. Decide of the theme for your website
2. Create Page Structure with pages from
existing site, plus new pages
3. Adding functionality to your site (bells
and whistles) & re-arranging the
furniture
4. Review site and Launch!


The Future of Your Website
• Easy to edit
• Easy to update
• Easy to integrate
• Easy to remodel
• Easy to expand


Can We Start Today
To build the foundation for your
Virtual Marketing Platform


14 13 WP Friendly Small Businesses
• Funeral Industry 7. Fitness
1. Real Estate Agents 8. Spa / Beauty / Hair
2. Used Cars 9. Financial Planners
3. Restaurants 10.Trades / Repairs
4. Dentists 11.Accountants
5. Wellness / Chiro 12.Vets
6. Lawyers 13.Interior Design


Examples of Business Websites
Powered by WordPress


Real Estate


Restaurant


Health & Wellness


Funeral Homes


Automobiles


Questions?


Heppell Contact Info:
Robin Heppell
robin@localbusinessgurus.com
250-744-3595


Wordpress for Your Business Website

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