Via analog signal switchover, more and more services can be deployed to smart devices. CES2012

1. 數位匯流之聯網TV服務設計
Digital converge - DTV service design
2015
2015 2012
2012
2009 2009
2012 2009 2015 2011
2012
2022
2015
2019
2016
2019 South Africa 2013
2012
2019
2012/01/16
Chen Jing-Fung @ CSIE, NTUT 1
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2. Outline
• Government strategy for digital converge (TV)
– The schedule about Analog TV switchover time
• TV Scenario design
– More devices connection
• The service revolution: TV & Mobile
– Market: Global Subscribers & Operators + SW & HW on TV
Markets Map
– Smart TV Software – App market
• Introduce Hybrid Internet Broadcast TV (HIB-TV)
– Hybrid features on TV + TV service via more devices
– Display content: Diversity video service
• other TV application + User interface design + Remoter controller
(mobile) application + Youtube Ad
• Case study
– III Hybrid TV – customer-oriented design
– Dual (2nd) screen application <- EBU suggestions
– TTV & III Android TV APP
2
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3. The schedule about Analog TV switchover time
• Timetable of major countries stop sending analog broadcast
signals
Russia
Romania DVB-T Stop: 2015
Poland DVB-T Stop: 2012 Subscribers: 7.15M
DVB-T Stop: 2015 Subscribers: 4.71M Korea
Subscribers: 9.52M DVB-S/S2 Stop: 2012
USA Germany, French, English China
ATSC Stop: 2009 DTMB Stop: 2015 Japan
Subscribers: 194.73M ISDB-T Stop: 2011
DVB-T Stop: 2009 ~ 2012
Mexico (AN:2) Taiwan
India Schedule: 2015 (cable 60%)
ATSC Stop: 2022 DVB-T Stop: 2015
Subscribers: 4.76 M Subscribers: 43.74M DVB-T Stop: 2012
Colombia (AN:6)
DVB-T Stop: 2019
Brazil (AN:7)
ISDB-T Stop: 2016
Chile (AN:5) Subscribers: 6.97 M
ISDB-T Stop: 2019 South Africa Australia
DVB-T Stop: 2012 DVB-T Stop: 2013
Subscribers: 2.51M
Argentina (AN:7)
ISDB-T Stop: 2019
Subscribers: 5.32 M
AN: Analogue Network
Ref:MIC(2011/10)+ Æ gis Systems(2010/05)+III project 3
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4. What’s good scenario in living room
Satellite Cable
Terrestrial
Internet
TV
Ref: avac
4
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5. TV Scenario in living room
10-foot UI
renderer
~ 3m ~ 60 cm
2-feet UI
renderer
(ref：UPnP forum + III project)
5
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6. More devices connection
• How to create a good service make people
enjoy
– A super software? (cross-platform)
6
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7. The service revolution: TV & Mobile
TV 1.0 Broadcast TV TV 2.0 Connected TV TV 3.0 Smart TV
One-way Receiver TV link to Internet Video TV link to Services & Devices
VHS
Broadcasting TV via Internet Intelligent TV
Watching Catching, Surfing, Playing Sharing, Social Interlink
Ref: 3GAmericasTM(2011/11) + III project 7
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8. Market: Global Subscribers & Operators
West EU
East EU
Mid EU +
Africa
North
America
Latin
America
Asia
Co-work
2011 Mergers & Acquisitions
Content provider
2011
Ref:MIC(2011/10)+
III project
2011
2010
BskyB 2011
8
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9. Watching TV: China vs. US
China US
250
200
Digitialization
150
Cable TV
Digital TV
100
2way TV
50
0
2008 2009 2010 2011E 2012F 2012F
1,000
2008 2009 2010 2011E 2012F 2012F
households
Cable TV 164 175 187 190 193 202.5
Digital TV 45 65 88 112 125 150
2way TV 0.83 1.13 4.17 11 15.4 23
Digitalization 27.4% 37.1% 47.1% 58.9% 64.8% 74.1%
Ref: Nielsen (Q2 2011)
Ref: ResearchDtv(2011/11) 9
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10. Nielsen: survey & forecast the viewer’s hobby
• Media usages
– TV set (>1) → DVD → Game →
digital cable → DVR → Satellite
• Time-consuming: Netflix
• Most viewers: YouTube
• Data usage:
– Fast-growing (2010Q3 → 2011Q3)
Ref: Nielsen 10
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11. Understand customers' preferences
• User preference: watching online video
11
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12. Market – SW & HW on TV Markets Map
B cycle: GPM 70% ↑
Video Content M cycle: GPM 30%~69% Operator :
HD SD Provider: Revenue S cycle: GPM 29%↓ service revenue
12
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13. Smart TV Software – App market
Panasonic VIESA SONY TOSHIBA
TV
apps
Samsung LG
Apps
• Apple、Google、Samsung電視軟體(TV
app)市集競爭激烈，螢幕越大網路黏著
度(sticky)越高 [Gtk NIS調查]
• 支援周邊設備數量眾多(百萬)
• 習慣付費使用者日增
13
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14. Hybrid Internet Broadcast TV
B’cast media Internet
• Channel I, II, …, N B’cast
2 way
Internet TV/Video Clip
VoD
• Youtube, Hulu, …
TV Widget Gallery
• Voting service Cable, Satellite,
Terrestrial
• Recipe service
broadcasting (DVB-
…
Widget S, C, T)
Internet service
• Info.: Player info. & Personalization
statistics club details STB
• Fan club: Facebook,
Internet
social TV, Forum
• Comm.: chatting room,
VOIP
• TV shopping: Food,
Ingredients …
Server site (ref：III) Client site 14
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15. Hybrid features on TV
Touch,
gesture,
management
Mobile Industry
Content Mobile Mobile
Provider Operators Manufacturers Smart
Ecosystem
different
Movie & TV Industry
TTV,
Entertai
PTS, Content TV TV/STB Connect
nment
ESPN, Provider Operators Manufacturers
TNT, Generalized Hollywood
CNN,
ABC, TV content,
Multi-device,
NHK… game, app
sharing apps
store
15
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16. TV service via more devices
• Create an entertainment network among more
devices Sony CES 2012
Platform-based
Web-based
Android APP (2011/3/13)
Samsung allshare
1.6
Video, 1.5
2.2
Radio,
Photo, 2.1
File,
iTune
Game …
Pioneer PAIS
D-Link miiiCASA
16
Android: http://www.androidpit.com/en/android/blog/394487/Google-Adds-Statistics-To-Developer-Console
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17. Diversity video service
• Depend on different platform can generate
more diversity service for watching
Ref: Nielsen
17
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18. Other TV application:
face match + HCI + UI + connection
“face match” feature embedded in Hulu solution HCI Roommate III puts Android
powered TVs in hospitals (22- ~ 42-
inch LCD HDTV built-in whiteboard)
Best CES 2012 Pad ->
ASUS Eee Pad
MeMO 370T: Nvidia <- Best CES 2012
Tegra 3 + Android Router
4.0 + 7’ IPS monitor D-Link USB 3.0 HD
(1280x800) $250 media routers
USD
18
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19. VRT-medialab - User interface
Screenshot of MediaSquare Front End Data Store
Architecture
iPad + TV show
My Generation –
ipad App
Ref: vrtmedialab 19
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20. Remoter controller (mobile) application
• Understand what you watching
– Sports tracker for Android adds remote control for
DirecTV, TiVo, Google TV
– Channel: NBA/ NFL/ MLB
• Switch by wiping (<- easy use)
– Embedded the game tracker algorithm on phone,
table and/or TV
http://www.youtube.com/watch?feature=player_embedded&v=FHaaYZ96WoU 20
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21. Youtube’s web TV plan on advertisement
• Youtube: specialized channels tie with the
original content
– Idea: People watching Youtube for long periods of
time
• They can earn more Ad revenue from the original content
http://www.engadget.com/2012/01/08/youtubes-got-big-plans-for-web-tv-specialized-channels-with-ni/ 21
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22. Hybrid TV – customer-oriented design
電視台示範展示調查分析反饋
• 參與電視台舉辦焦點座談會，
展示HIB-TV原型應用。 國際標準彙整
• 彙整與分析聯網電視台焦點
• 納入同時期歐洲HBB TV – EBU
座談會之問卷，了解電視台
互動應用示範展示介面 requirements(2010/01)之混合式
對於互動技術服務平台的實
聯網需求設計原則。
際商業需求。
與台視共同合作。
• 比較本計畫架構的HIB-TV整合技
術建議的應用程序(API)之技術發
展特徵與由歐洲各國的商業電視
台和公共廣電，透過歐洲廣播聯
盟(EBU)共同制定的HBBTV標準
(ETST TS 102 796 , 2010/06)
示範展示系統架構建議規格書
(ref：III) 22
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23. Dual (2nd) screen application
• The type of “second screen” apps
an amazing opportunity for programme makers to create
truly new & innovative cross-media social and interactive
experience
– Programme discovery apps
• The programme guide / EPG use one time
– Check-in app
• But you only return to websites
– Second screen advertising apps
• Ads app can run on TV screen and your table
– Social chat apps
• Let you interect with friends during a programme via Facebook & Twitter
– Programme-specific apps
• Create new cross-media social and interactive experience
• Ex. III solution has a “i” on TV show
– Remote control app
• Old plastic TV remote controls with a smartphone
Ref: EBU 23
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24. The Environment where the user watches TV (1)
• Extend user behavior
– Social media is a feature can tie more TV experiences
Individual Group
Social
TV features
Publish his/her …
↕
feeling on social Social
network as facebook, network Social Family
LinkedIN, twitter… (age, willingness,
show preferences,
& time)
20%-50% Internet Privacy: low
users have a Friends
profile on social (age diversity is
networks small, same
Strangers interest…)
Ex. Watch World Privacy: middle
Cup
Privacy: high Ref: NoTube
24
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25. The Environment where the user watches TV (2)
• Enlarge more TV service (Public + Privacy)
– everyone’s TV + smart personal device
Privacy
Public
STB
together
25
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26. UGC content apply at TV service
TV as a monitor for viewers
Wireless
Network UGC
CDVS
Work load - Work load –
Ref Transmission
Mobile Server (for UGC)
architecture
Image ->
A
<- information
Descriptors ->
B
<- information
C <- descriptors
<- information
ISO/IEC JTC1/SC29/WG11, “Compact Descriptors for Visual Search: Applications and Use Scenarios,” Doc. 26
N11529, Geneva, Switzerland, July 2010.
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27. TTV & III Android TV APP
• Download TV APP from Android
Market
– TTV can know the viewer’s need via
the forum before the program start
Play list
Activity I
Activity N
Animation
Gesture+
Animation
Gesture+
…
Activity II https://market.android.com/details?id=com.ttv.yeartail 27
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28. Summary
• Government strategy for digital converge (TV) ->
TV Scenario design -> introduce hybrid features -
> case study (III hybrid TV & 2nd screen
application)
• User behavior becomes more and more
important field
– III living lab runs a field try at 民生社區
– TTV New Year’s Eve show on Android Market
• https://market.android.com/details?id=com.ttv.yeartail
28
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29. Offer more opportunity to participate in Living Lab
29
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30. reference
• Blog:
– http://fungsiong.blogspot.com/
• Hybrid broadcasting applications
– Hybrid digital broadcasting methods,
• http://fungsiong.blogspot.com/2011/12/hybrid-digital-broadcasting-
methods.html
– Summary the challenges of social TV,
• http://fungsiong.blogspot.com/2011/10/revolution-of-social-tv.html
– Hybrid + Interactive TV designs,
• http://fungsiong.blogspot.com/2011/03/blog-post.html
– W3C widget platform
• http://fungsiong.blogspot.com/2011/08/w3c-widget-app.html
• Remote Control
– CE HTML structure – vkevent,
• http://fungsiong.blogspot.com/2011/05/ce-html-industry-application.html
• Create a good scenario – Agile (step by step)
– Choose your tool, How to write, gather ideas, estimate the
approach, planning an iteration, catalog of story smells
30
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