Smart TV content converged service & social media

content distribution curation

Ecosystem

social

Smart TV content converged service & social media
智慧電視內容匯流服務與社群發展

Chen JingFung (Grace)

at The Department of Communication, National
Chung Cheng University
2012/10/18

1
© 2012 Grace@iii.org.tw (III)

outline

• What’s TV?
– World wide connection
• Content issue
– Web, native, Hybrid Apps
– Distribution -> sync -> monetization
• Social media
– Some case studies
• Conclusion

2

Computer == TV (?)

• Super computing in one device

or

3

Hybrid TV

Cord-cutters?

4

HbbTV development
HbbTV 1.0 TS 102 796

TS 102 809 CEA-2014 Audio & DAE
video
(CE-HTML) formats

W3C specs
HbbTV HbbTV 1.5
TS 102 796 (2012)
Vol 7
CEA-2014 Vol 2 Content & Vol 5
TS 102 809 Media
(CE-HTML) service DAE DVB-SI
Formats Protection (EIT-Schedule)

ISO/IEC DRM1
XHTML DOM2 CSS2 MPEG- Common
DASH Encryption
23009-1 23001-7 DRM2

DRMn 5

More applications cause more bandwidth needs

100000 Enhanced, high-
Gaming or speed Internet
Enterprise (10 ~ 100 Mbps)
Applications
(1 ~ 10 Mbps) Multimedia Web
10000
Telecommuting Interaction
Video Conferencing (1 ~ 5 Mbps) HDTV (10 Mbps)
(384 kbps ~ 3 Mbps) SDTV (2 Mbps) (7.5 ~9 Mbps)
Basic High Speed
1000 Internet streaming Internet
video (1 ~ 2 Mbps) (5 Mbps)
Web Browsing
(1 or more Mbps)
100
Music Streaming
(28 ~ 300 kbps)

Text based E-mail
10 (10 ~ 20 kbps)
Mobile voice call
(6 ~ 12 kbps)

1
0 2 4 6 8 10 12 14 6
Ref: Rysavy research associaction

More devices will be embedded Internet connectivity
(over 570 million house by end-2016)

• 48.3% people think IP-delivered video
have on traditional TV (ref: Informa)

7

CE manufactures – value chains will change !!

• Cable operators
• Satellite operators
• Free-to-air TV
• TV manufacturers operators
• Other service
providers (e.g. Hulu,
Youtube) • Broadcasters
• Content providers • ISPs
• Games console
manufacturers
• Other device
manufacturers
• Internet companies
• IPTV operators ref: Informa 8

Multi-faced Approach in a connected world

Content OTT
producers Online
aggregator
(right video Connected-
(Pay-TV CDN
holders) platform, App TV
Broadcaster operator) content
platform integrators
distribution

Video ad
network

Media
Advertiser
agencies
customer
Video Payment Service
engine Device
ad distribution
manufacturer
server platform

Retail support
provider
ref: Informa 9

Content: Multi-screen displayers
(many devices)

TV

PC
infortainment systems

Smart phone
Tablet

10

Content: Metadata flows for capturing

User defined (static info.)

Contextual
interface put production
Production information
device
metadata
Camera Unit
Lens Unit Live camera for dynamic downloading
Microphone
Unit
interface get
Lists for
Technical, selection
dynamic
descriptive &
production info.
11
ref: EBU technical

Different Streaming Applications

• Multiple resolutions
resolution bandwidth Home
available network
Netflix SD(480p) 1.5 Mbps
DVD 3Mbps 3.0+ Mbps
~ more
HD(720p) 5Mbps
PS3 HD 5+Mbps 5.0+ Mbps
~ more
1080p 8+Mbps
Hollywood Blu-ray 4-8Mbps
Film (1080p24)
youtube 1080p 3.6Mbps
iPad 2.37Mbps
12

Content issue

• Web, native, Hybrid Apps
– TV Apps
• Distribution
– Network balanced (CDN, multiple rate…)
– Sync solution (video, audio…)
• Introduction some applications
• Content sync services
– Application Monetization

13

More apps has been in the world

# of # of App be
Apps devices downloaded
Google 675,000 500 25 billion
millions
Apple 700,000 400 21 billion
millions
Microsoft 100,000
RIM 105,000

Ref: google 14

Web App vs. native App
Web Apps Native Apps
Browser-based for smart Built for a particular device & its
Explains
phone & tablet operating system
Java, Object C or some other
HTML, CSS & Javascript
programming language
Core tech. • Downloaded from a
Download from a web store &
central web server
install on the device
• support offline use
Cross-platform Leverage device-specific
compatibility hardware & software
• Can integrate with on-board
Pros apps (calendar…)
Can access & bookmark a
• More compelling user
URL via mobile browser
experience(GPS…)
• Run offline
Require a connection Across multiple devices, separate
Cons
function version of the app
15
© 2012 Grace@iii.org.tw Ref: 2012 Lionbridge
(III)

hybrid App
Hybrid Apps

Explains Native Apps with Web Apps inside

HTML, CSS, and JavaScript, and reuse it across different
devices
Core tech. • HTML5 support on-board functionality
• HTML5 is supported on the big three platforms (iOS,
Android, RIM)
A custom native apps for different mobile platforms or
creating a single less-capable web app on any device via its
browser
Pros • reduce development time and cost, minimizing custom
coding work
• To the user, a well-designed hybrid app looks very
similar to a native app
• A local storage can support to run offline
Design issue: The web-based and native functionality
Cons
should blend together seamlessly
16
© 2012 Grace@iii.org.tw Ref: 2012 Lionbridge
(III)

TV Apps

Control the
application via
Controller smart phone or
Apps
tablet

Seamless
connection Play TV content
among TV, smart (ex. Behind the
phone or tablet scene) via smart
phone or tablet

Interactive Companio
Apps n Apps

17

Apple's "closed ecosystem"

18

Digital television distribution

Multi- type
3rd party apps services of devices

Multi-screen middleware Portal traffic
Apps proxy Server-side push Web
Core VoD TV
LTV CDS
service PPV Client interface
PVR
Provisioning search CBA
Mobile TV
service

Content IPTV/hybrid
Content management
Content /cable TV
system VOD
delivery
network
Live TV
Tablets 19

User request via OpenCDN
a network balanced work

Content
servers
(content
mediation)

cache
Connection
plane
get
(network
origin mediation) Content Mediation servers

Physical ISP
network ISP
(content
forwarding) Consumer
20
Ref: openCDN (III)
© 2012 Grace@iii.org.tw

Open CDN – cache deployment
Origin Content
Servers

cache
CDN
3rd parties networks
& international
networks

Transit link

Regional

Mile
CDN Last
& National Open
network Interface btw
all catches

Access &
backhaul Congestion
Networks control btw
caches & users
21
© 2012 Grace@iii.org.tw Ref: openCDN
(III)

Dynamic Adaptive Streaming - 2012 Olympics
(Belgian public broadcaster VRT) -1
• Deploy 5 encoded/packaged streams & an Http
server

Audio
Video Fram
Video resolutio codec
BR e rate
codec n &
(kbs) (fps)
BR(kps)
1 1500 960*540
H264 baseline

2 750 640*360
25 AAC-LC
3 500 480*720
64
4 250
320*180
5 128 12.5
6 NA NA NA NA

22

Dynamic Adaptive Streaming - 2012 Olympics
(Belgian public broadcaster VRT) -2

Wowza
ProMedia
IP Media server iOS app
Live
origin

Unified
SDI HERO Streaming
Android app
server origin
http Cache

KeyOS PC & Mac
Adobe Player

SDI Elemental Android
Live Adobe
browser
CDN
23
http://dashpg.com/?page_id=194

2nd screen audio & video sync
• Compose both from different resource

DVB-T
(broadcasting)

Application

sync
Internet
radio

Christopher Howson, Eric Gautier, Philippe Gilberton, Anthony Laurent and Yvon Legallais, “Second Screen TV
Synchronization”, 2011 IEEE International Conference on Consumer Electronics - Berlin (ICCE-Berlin)
24

2nd screen sync applications
Video recognition: match
Audio recognition
live & pre-recorded content

25
Ref: Nicolas Weil

Fingerprinting & watermarking co-work

• fingerprinting • watermarking
Ref.
fingerprint

Pick up
TV sound
2nd screen
Special Modify A/V
Analyses
content detector content

Extract Hide info.
identifies

Imperceptible
Match

unique (embedded
info.
feature to imperceptible)
identify
decoder encoder
名稱 Media 技術特徵
Fingerprinting Audio 需要參考資料庫+2nd screen架構需支援
watermarking Audio/video 需要修改內容(編解碼都要配合)
Ref: digital2disc 26

Content sync: Other applications

Samsung SmartHome WiFi Washer
& Dryer Android APP

Voting application

http://www.engadget.com/2012/01/10/samsung-
smarthome-wifi-washer-and-dryer-hands-on-video/

http://blog.eltrovemo.com/529/synchronized-second- 27
screen-technologies-panorama/

Content sync: Tavess’s customer service
Ad Publishers/
Networks Aggregators Biz
members
OEMs operators
Mobile App
platforms Stores
App Content
Developers providers

Inquire
(online)

Customer
service
(passive) 28
Tavess http://www.tavess.com/mac/index.php
(III)

Content sync: Interactive advertising service
Interactive
spot
Interactive
spot

Advertising agent IDTV provider

advertiser
Id
Feedback info
User’s profile, Interactive
interactions… spot

STB User’s
preferences
iSpotManager
(dictionary) Ref: IEEE
29

Application Monetization
Existing Advertising methodologies
Experimentational dynamic Ad-insertion
approaches

MS ← playlist approach (server vs.
windows client)
media Event switching btw live
streams & on-demand stream;
only for MS
BIFS ← MPEG4’s binary language,
Object Descriptors; Complexity
Use to define behavior of
Standard objects (2D-3D) on a MPEG4-
Part11
SMIL ← combine animation & media
(1998 objects to provide Ad in Hybrid
~ content delivery network to
extend media as video, audio,
images & text..
Ref: Tech Mahindra 2010
30

Google + VOGUE FashionTube

jump

Key point: Monetization

31
Ref: http://www.youtube.com/user/FashionTube2011 (III)

In-app Ad service: Google vs. Apple
In-app purchase
system (Apple)

In-app billing
system (Google)
32

In-app Ad: Samsung AdHub

advertiser publisher user

Samsung Adhub Interactive ads can
support many click-
match the right ad
with the right channel to actions

Ref: marketingdirecto.com 33

Social media

• History of social media
• case study
– Facebook TV, mobile application, cloud
computing
– Social marketing example
– Mobile Gamification Solution

34

History of social media

Social Biz Grows up
The Infant
networking’s (curation+social
years
Adolescence +biz)

• Classmates.com: a
virtual space, not create
• BBS : text-only
profile (boasts 540
exchanges of data
million accounts)
• CompuServe :
• SixDegrees.com: first to
business-oriented,
allow its users profiles,
share files & access
invite friends, organize
news
groups…
• AOL as a pilot of
• BlackPlanet.com: for
today’s social network
niche, demographic-
driven markets (3 million
visitors/month)
35
http://www.digitaltrends.com/features/the-history-of-social-networking/
(III)

Zeebox: a Facebook TV application
do all the
hard work

advanced video
fingerprinting to
recognise ads as
they appear on TV

the click-to-buy tags
sync with things
playing on TV

2nd screen as
a controller Which friends are watching?
What are people saying?
Who plays online-game?
Where can I buy the T-shirt?

Zeebox analyses Internet-driven
audio/video experiences Augments every
signal of live TV (involve social feature) TV show
36
Ref: zeebox Ltd (III)

Zeebox – iPad showtime

Twitter config
• Focus on
Show branding particular
• Matching the Twitter
TV show streams

Zeetags
• Triggering pop-
Plug-in Zone ups, websites,
• “programme” & purchases,
“playground” videos
zones contain • Pre-time
partner HTML against
• Playalong timecode /
games, video, operator
social media triggers live
curation, voting,
polling … tCommerce
• Apps & download
• Zeetags links to tCommerce
37

Could-service for provisioning –
Zeebox on a Amazon Web Service (AWS)
AWS resources can Deployment of 25
Requirement:
Services available be managed sub-systems entirely
Pro-active(auto)
via APIs programmatically by automated,

>
open source repeatable & across 3
reactive fire-fighting
boto python library environments

ELB Simple DB
Route 53
• Auto-scaling load • Lightweight BigTable
• Highly scaled DNS
Toolkit for building balancer NoSQL with simple
• Cheap & integrated
scalable services • 便宜 HTTP interface
with ELB
• As a HA proxy網站 • Non-relational data
• 500 entries
分流 + logging… store

Network & Have zeebox OS/application No late night call-outs
hardware layer hardware 1.0 layer to data centres

• AWS-Zeebox case supports 100 deployments/ week 38

Pinterest Marketing

http://www.viralblog.com/social-media/how-to-get-your-pinterest- 39
marketing-data/ (III)

Chiquita’s FanFun app
Mobile Gamification Solution
• Earn 2012 IBM
LEADER Award
• FanFun app for
both iOS &
Android
• In-app “banana
finder”
– Focus on retail
locations &
interactive games

Ref: funmobility.com 40

Conclusion
Much content

Many devices

carriers

Mobile-social
Moms

Social media
linkage
together

41

APPENDIX

42

Media and Broadcast

http://ovum.com/section/media-and-broadcast/ 43

Explosion of Social Media Marketing

http://mediamaxweb.com/?page_id=83
44

45

Ref: http://www.slideshare.net/jmacofearth/8-steps-to-social-media-success
46

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