In B2B marketing, the sales department is usually your most important customer, and if they fail, you fail. The goal is to have a well-oiled, end-to-end marketing and sales machine that will accomplish corporate objectives. We don’t conduct marketing in a vacuum, and even if you stay strictly on the marketing side of the fence, it is a good idea to understand what your colleagues in sales are experiencing. After all, our main purpose is to create the foundation to enable our colleagues in sales to make their target numbers—or even exceed them!

1. B2B Sales Machine
Create a Powerful B2B Sales
Machine – Part 1
Christopher Ryan
info@fusionmarketingpartners.com

2. Sales Machine
Our main purpose as a marketing
department is to create the
foundation to enable our
colleagues in sales to make their
target numbers – or even exceed
them!

3. Sales Machine
So, even if you stay strictly on the marketing
side of the fence, it is a good idea to
understand what your neighbors in sales
are experiencing.

4. Sales Machine
So, even if you stay strictly on the marketing
side of the fence, it is a good idea to
understand what your neighbors in sales
are experiencing.
After all, in B2B marketing, the
sales department is usually your
most important customer, and if
they fail, you fail.

5. The Goal
The goal is to have a well-oiled, end-to-end
marketing and sales machine that will
accomplish corporate objectives.

6. The Goal
The goal is to have a well-oiled, end-to-end
marketing and sales machine that will
accomplish corporate objectives.
We will cover the first four key practices to
creating an unstoppable sales machine:

7. First Key
1. Make sure there is complete alignment
between the marketing and sales
departments.

8. First Key
1. Make sure there is complete alignment
between the marketing and sales
departments.
A service level agreement will help keep the
alignment on track.
Learn more about Service Level Agreements

9. Second Key
2. Concentrate your efforts on finding the
companies and individuals that have a
genuine need for what you offer.

10. Second Key
2. Concentrate your efforts on finding the
companies and individuals that have a
genuine need for what you offer.
This is a much easier and less stressful way - for
both you and your prospects.

11. Second Key
2. Concentrate your efforts on finding the
companies and individuals that have a
genuine need for what you offer.
This is a much easier and less stressful way - for
both you and your prospects.
Response and close rates will be higher and you
won’t have to manipulate anyone.

12. Third Key
3. Never lose a deal alone.

13. Third Key
3. Never lose a deal alone.
Selling at its best is a team effort – don’t lose a
sale because the sales rep neglected to bring in
the rest of his/her teammates.

14. Third Key
3. Never lose a deal alone.
Selling at its best is a team effort – don’t lose a
sale because the sales rep neglected to bring in
the rest of his/her teammates.
Aggressively notify your reps about the
resources they have available to them –
including your fresh perspective.

15. Fourth Key
4. Keep things simple and focused on as
few priorities as possible.

16. Fourth Key
4. Keep things simple and focused on as
few priorities as possible.
A good way to kill productivity of a sales force is
to throw too much at them.

17. Fourth Key
4. Keep things simple and focused on as
few priorities as possible.
A good way to kill productivity of a sales force is
to throw too much at them.
Too many products, too many offers, and too
many messages equate to too many chances to
mess up – give the sales team time to find their
rhythm.

18. Stay Tuned
We hope you find these keys useful in
creating your own powerful B2B Sales
Machine.
Stay tuned for Part 2!

19. Check Back!
Check back in the coming weeks to learn
more about B2B marketing and lead
generation!
In the meantime…
Check out our FREE
Lead Generation
eBook.
And connect with us
socially:
Facebook
LinkedIn
Twitter

20. About Fusion Marketing Partners
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead generation
You Get This:
Much greater levels of awareness
Higher quantities of qualified leads
Ability to generate faster revenue
Christopher Ryan, CEO
info@fusionmarketingpartners.com
719-357-6280
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)