I began reading and learning about disruptive innovation about 12 months ago when a client of the firm was making a move into the online education space. The frameworks we were using to analyse this young industry were irrelevant. We needed a new framework. So I set about searching and discovered, a model developed by Clay Christensen call disruptive innovation. What does disruptive innovation look like? What does a tin of paint, an unmanned fighter plane and an app have in common? They are all examples of disruptive innovation. The unmanned combat plane that can be controlled from remote location. A tin of paint that can be applied at low cost to any dwelling to put poer back into the grid. And apps which can tell you in 30 minutes if you are HIV positive. These are three examples of disruptive innovation that have come or will come in the next decade. As startups, you can understand how to identify if your ideas are disruptive by looking for these common traits. 1. Is your idea a cost leader? Ie can you sustain the lowest price in your category. 2. Are you decentralised. Are located close to where the customer is. 3. Does you idea remove experts from the value chain? Learn more. Visit. http://futurebooks.com.sg/blog/disruptive-innovation-with-the-singapore-management-uni/4356

1. Prepared by Futurebooks
For Singapore Management
University
As of July 2012
DISRUPTIVE
INNOVATION FOR
STARTUPS

2. ABOUT US
@futureb00ks
www.futurebooks.com.sg
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3. This is disruptive
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4. This is disruptive
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5. This is disruptive
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6. WHAT DISRUPTIVE
INNOVATION LOOKS LIKE
Cost-leader
Decentralised
Removes experts
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7. WHERE DO WE FIND IT?
80
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20

8. INDUSTRIES TIPPED
FOR DISRUPTION
“THERE ARE
NO MARGINS
IN THIS
BUSINESS” - THE SUPPLIER
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9. INDUSTRIES TIPPED
FOR DISRUPTION
“IT’S TOO
EXPENSIVE” - THE CUSTOMER
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10. DISRUPTIVE INNOVATION
INVITES A NON-CUSTOMER
Photograph by Jason Lee
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11. HOW TO THINK
ABOUT DISRUPTION
Education businesses
fail daily because
entrepreneurs think of
education as a quality
problem. Customers think
of it as a cost problem.
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12. INDUSTRY
REVENUE
C Existing market
Sales volume
B
Disruptive market
A
Total industry
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13. UNDERSTAND THE
ECOSYSTEM
Apex
Blackboard LearnBop Revoluminary
Knewton Advanced
Placement
LEARNING TESTS
PrepHub TUTORS / Skillshare
Vriti
PLATFORMS NIIT
PrepMe
Snapwiz TEACHERS
Get Smarter Topchalks Nixty Tutorcity
Carnegie learning ePrep
Time to Learn Sclipo
Grokit
Khan Academy Motion Math
Magoosh ePals Stickery
OPEN P2PU SOCIAL GAMIFY
EDUCATION Brightstorm Sophia Airy Labs
Howcast Edmodo Tabula Digital
LeapFrog Enterprises
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14. DISRUPTIVE TRENDS
IN THE NEXT DECADE
Medical





profession Self diagnosis
Free and





Energy
decentralised
Artificial





Page rankings
intelligence
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15. SUMMARY
Listen to the 80%
Become a cost leader
Be single-minded
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16. TERMS OF USE
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