Asia powers ahead but women’s role goes largely unrecognised. Women are a key engine for growth and their ongoing investment in education and careers ensures they will continue to set the pace.

1. Asian
Women:
10 reasons why they
are crucial to growth

2. Asia 5
Bringing you a flavour of business
trends in Asia...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com

3. change
A European socio-cultural
research institute, Sociovision,
spent 30 years looking at
social trends, globally
Their conclusion:
The biggest social force for
change in today's World is
the Feminisation Of Society

4. head girl
Globally, female
enrolment in tertiary
education has grown
almost twice as fast vs
men over the last four
decades
In South and West Asia
Asian, men are still
favoured at university
but in the East women
are now edging ahead

5. Senior positions
90% of supervisors at Anxa (a French-owned software
company based in Manila) are women
The company's GM said: “Filipino women are more
motivated, handle responsibility better and are much
cooler under pressure than men”
Source: Grant Thornton

6. the boss
A former colleague spent 20
years going round factories in
Asia buying furniture
He told me recently: I was met
and hosted by men – but in every
factory there was always a hard
woman who was the real engine

7. leaders
Cory Aquino, Philippines Indira Gandhi, India
Magewati Soekarnoputri,
Indonesia
San Suu Kyi, Burma Julia Gillard, Australia
Yingluck Shinawatra
Thailand
Past
Present

8. play
Of course, not every woman
wants to grow up
Hello Kitty is now targeting
women through adult-sized
clothing, branded laptops
and Hello Kitty credit cards
Meanwhile, Korea's Pucca
made $13bn in 2010

9. In much of Asia, kinship bonds
remain extremely strong
The family is at the heart of
everything
Successful career women who
remain single are a rarity
(unlike the West)
Working women marry early
and start families early
family

10. support
When I was in China recently, I was
surprised when my local research
partner said that she'd call her (full-
time) driver to come pick us up
Many Asian working women rely on a
support network to keep going –
including nannies, drivers, cleaners –
and, of course, grandparents!

11. disadvantaged
Despite huge progress
and huge potential,
Asian women often face fearful
discrimination
Source: World Economic Forum, 2011
Read: Low rank = few gender-based blocks
to resources & opportunities

12. what Asian women
want
Source: http://www.annalyn.net/

13. About Futures Coaching
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14. Working with Future Coaching

Analysis on the future of regions, countries, sectors or
industries – jumping ahead of the curve; de-risking the
future, achieving thought leadership; enabling longevity

Innovation sessions – brainstorming to harness growth

Workshopping trends – evaluating impacts on
businesses or brands; future-proofing existing offers

Conference speeches on major trends - accelerating
management awareness

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futuring capabilities

15. Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
Email: chris@futurescoaching.com
LONDON • PARIS