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China:
10 Insights
   into Chinese
  entrepreneurs
Asia 5
  Bringing you a flavour of business
  trends in Asia...in just 5 minutes


  A Futures Coaching initiative
  www.futurescoaching.com
engine
The changes in China
have been propelled
     by Chinese
 entrepreneurs....

      Aided by
government's policies
  towards economic
       reform
aspiration
71% Chinese business people want to be self-employed
                (vs 55% USA, 45% EU)

     Chinese entrepreneurs want to go fast.....
 37% want to expand quickly vs 14% USA and 17% EU

              (source: Eurobarometer, 2009)
four types


    There are four types of entrepreneur in China

               1. Self-employed subsistence workers

2. Tide Players – driven to escape poverty, emerging from late 1980s

    3. Sea Turtles – Foreign educated Chinese returning to start
                     businesses from late 1990s

4. Young entrepreneurs motivated by recent economic opportunity
tide players
                                       These people are
                                     true survivors: they
                                         have a pragmatic
                                          philosophy:
                                        “When you face a
                                         great tide, the
                                       important thing is
                                            action”
           >50 year old Chinese entrepreneurs started with
        nothing...but at least had no incumbents nor inherited
                       wealth to challenge them


         Grew up under Mao: worked on farms; very poor; self
        taught maybe had 'rightist' parents who were executed

          Luckiest went to University when opened up after
                    1975; but few speak English
sea turtles
       Aware of the role foreign-educated Chinese played in
     Taiwan's take-off, authorities have actively encouraged
   this return e.g. by setting up science parks, working with
                                           foreign companies


                                         Returnees from the
                                          West are known as
                                                     hai gui




              Many of China's most successful entrepreneurs
         skillfully have adapted winning American concepts
   for domestic consumption e.g. Taobao (the Chinese ebay)
young
Profile of young Chinese entrepreneurs

                            - fewer single children
  (since solo child's parents are more controlling)

            - more mid-region than eastern coast
               (more virgin territory, plus coast
               now affords salaried alternatives)

                               - more male, urban

                   - educated, often studying law
                or business (but less to PhD level)

                    - motivated by opportunties or
         dissatisfaction with standard office work

     (source: 2011 study by Tsinghua University)
political realism
Business people in China are politically conservative and
favour slow change over radical

What counts is stability and efficiency –
and the ongoing goodwill of the regime

Official policies toward private business
radically improved after 1992
the way things
get done
 Politics is important. 40% of entrepreneurs are in the
     Communist Party; it is essential to court good
             relationships with the authorities

  Guanxi (connections) is much misunderstood by the
   West; even returning Chinese have to re-educate
         themselves to the rules of the game

It is said that the US is ruled by law and China by people

    Entrepreneurs must be ready for factionalism,
opportunistic power realignments, gifts for officials etc.
still murky
Things holding back entrepreneurs

 - continuing political and legal uncertainty

 - access to funding (capital markets are underdeveloped)

 - difficulty attracting high skilled labour and management

 - less nurturing talent (although colleges for entrepreneurs
   have opened e.g. by Alibaba businessman, Jack Ma)

 - residual low status attached to private business (but this
   has radically improved)
more
Get into the
heads of some
of China's
successful
entrepreneurs
(and academics)
About Futures Coaching
                Celebrating 5 years!
Working for great clients       Doing great things
                                Anticipating
                                    * the future of retail
                                    * the future of offices
                                    * the future of banking
                                    * the future of mobility
                                Innovating
                                    * new fund-raising offers
                                    * consumer healthcare NPD
                                Coaching
                                    * trends training for insight teams
                                    * personal rejuvenation
                                Speaking
                                    * engagements from Taipei to Toronto
                                Researching
                                    * management interviews
                                    * expert in-depths
                                    * consumer focus groups
Working with Future Coaching

    Analysis on the future of regions, countries, sectors or
    industries – jumping ahead of the curve; de-risking the
    future, achieving thought leadership; enabling longevity

    Innovation sessions – brainstorming to harness growth

    Workshopping trends – evaluating impacts on
    businesses or brands; future-proofing existing offers

    Conference speeches on major trends - accelerating
    management awareness

    Training for consumer insight teams – boosting internal
    futuring capabilities
LONDON • PARIS




   Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
    Email: chris@futurescoaching.com

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Entrepreneurial China

  • 1. China: 10 Insights into Chinese entrepreneurs
  • 2. Asia 5 Bringing you a flavour of business trends in Asia...in just 5 minutes A Futures Coaching initiative www.futurescoaching.com
  • 3. engine The changes in China have been propelled by Chinese entrepreneurs.... Aided by government's policies towards economic reform
  • 4. aspiration 71% Chinese business people want to be self-employed (vs 55% USA, 45% EU) Chinese entrepreneurs want to go fast..... 37% want to expand quickly vs 14% USA and 17% EU (source: Eurobarometer, 2009)
  • 5. four types There are four types of entrepreneur in China 1. Self-employed subsistence workers 2. Tide Players – driven to escape poverty, emerging from late 1980s 3. Sea Turtles – Foreign educated Chinese returning to start businesses from late 1990s 4. Young entrepreneurs motivated by recent economic opportunity
  • 6. tide players These people are true survivors: they have a pragmatic philosophy: “When you face a great tide, the important thing is action” >50 year old Chinese entrepreneurs started with nothing...but at least had no incumbents nor inherited wealth to challenge them Grew up under Mao: worked on farms; very poor; self taught maybe had 'rightist' parents who were executed Luckiest went to University when opened up after 1975; but few speak English
  • 7. sea turtles Aware of the role foreign-educated Chinese played in Taiwan's take-off, authorities have actively encouraged this return e.g. by setting up science parks, working with foreign companies Returnees from the West are known as hai gui Many of China's most successful entrepreneurs skillfully have adapted winning American concepts for domestic consumption e.g. Taobao (the Chinese ebay)
  • 8. young Profile of young Chinese entrepreneurs - fewer single children (since solo child's parents are more controlling) - more mid-region than eastern coast (more virgin territory, plus coast now affords salaried alternatives) - more male, urban - educated, often studying law or business (but less to PhD level) - motivated by opportunties or dissatisfaction with standard office work (source: 2011 study by Tsinghua University)
  • 9. political realism Business people in China are politically conservative and favour slow change over radical What counts is stability and efficiency – and the ongoing goodwill of the regime Official policies toward private business radically improved after 1992
  • 10. the way things get done Politics is important. 40% of entrepreneurs are in the Communist Party; it is essential to court good relationships with the authorities Guanxi (connections) is much misunderstood by the West; even returning Chinese have to re-educate themselves to the rules of the game It is said that the US is ruled by law and China by people Entrepreneurs must be ready for factionalism, opportunistic power realignments, gifts for officials etc.
  • 11. still murky Things holding back entrepreneurs - continuing political and legal uncertainty - access to funding (capital markets are underdeveloped) - difficulty attracting high skilled labour and management - less nurturing talent (although colleges for entrepreneurs have opened e.g. by Alibaba businessman, Jack Ma) - residual low status attached to private business (but this has radically improved)
  • 12. more Get into the heads of some of China's successful entrepreneurs (and academics)
  • 13. About Futures Coaching Celebrating 5 years! Working for great clients Doing great things Anticipating * the future of retail * the future of offices * the future of banking * the future of mobility Innovating * new fund-raising offers * consumer healthcare NPD Coaching * trends training for insight teams * personal rejuvenation Speaking * engagements from Taipei to Toronto Researching * management interviews * expert in-depths * consumer focus groups
  • 14. Working with Future Coaching  Analysis on the future of regions, countries, sectors or industries – jumping ahead of the curve; de-risking the future, achieving thought leadership; enabling longevity  Innovation sessions – brainstorming to harness growth  Workshopping trends – evaluating impacts on businesses or brands; future-proofing existing offers  Conference speeches on major trends - accelerating management awareness  Training for consumer insight teams – boosting internal futuring capabilities
  • 15. LONDON • PARIS Website: www.futurescoaching.com Blog: http://futurescoaching.typepad.com Email: chris@futurescoaching.com