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Outdoor Events
10 Insights for potential sponsors
Growth
Stories
  Bringing you a flavour of business
  growth trends...in just 5 minutes


  A Futures Coaching initiative
  www.futurescoaching.com
olympian
London is in a frenzy as
  it prepares for the
 World's greatest show

    Official sponsors
 (like Coca Cola, Acer, P&G)
have spent £700million
    to be part of it

           Why?
visibility
For companies, of course,
it's about visibility, having
  your brand acquire the
 'halo' of the event, being
      seen as a winner
It's also about
being seen as a
fan; sharing the
 same passions

It's a way to give
      brands a
    personality



                     fans
passion
 Outdoor events are a huge subliminal opportunity

  Catch people in a state of heightened emotions
       and they will remember that elation
          next time they see your brand
human connection
  It's an opportunity for brands to show soul...

    ....and solidarity with social movements
charity connection
   It's an opportunity for brands to show soul...

  ....and compassion with charitable movements
antedote
                 It's also about balance

    With more spending going online, and consumers
            spending more time online....

Sponsoring outdoor event is a great way of keeping it real
brand essence
           Some brands create their
            own events in order to
          capture their DNA precisely
interactive




  QR Treasure hunts are one way to involve participants
                in many-to-many event
da ng er!



               Like sponsoring a
            celeb who goes off the
                     rails...

            your brand risks being
              framed negatively
            when things go wrong
What is Futures Coaching upto
      during March 2012?
Analysing social change amongst Filipino and Indonesian
women and impacts on health marketing
Running deep-dive consumer research on social media
Presenting to a retail property audience on consumer
futures & impact on retail
Developing future-facing insights to revolutionise branch
formats for a retail bank
Blogging on Asian trends and growth strategies
Working with Future Coaching

    Conference speeches on major trends - accelerating
    management awareness

    Workshopping trends – evaluating impacts on
    businesses or brands; future-proofing existing offers

    Brainstorming sessions – innovating to harness growth

    Reports on the future of sectors or industries –
    jumping ahead of the curve; achieving thought
    leadership; building in longevity

    Training for consumer insight teams – boosting
    internal futuring capabilities
LONDON • PARIS




   Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
    Email: chris@futurescoaching.com

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Sponsorship of Outdoor Events

  • 1. Outdoor Events 10 Insights for potential sponsors
  • 2. Growth Stories Bringing you a flavour of business growth trends...in just 5 minutes A Futures Coaching initiative www.futurescoaching.com
  • 3. olympian London is in a frenzy as it prepares for the World's greatest show Official sponsors (like Coca Cola, Acer, P&G) have spent £700million to be part of it Why?
  • 4. visibility For companies, of course, it's about visibility, having your brand acquire the 'halo' of the event, being seen as a winner
  • 5. It's also about being seen as a fan; sharing the same passions It's a way to give brands a personality fans
  • 6. passion Outdoor events are a huge subliminal opportunity Catch people in a state of heightened emotions and they will remember that elation next time they see your brand
  • 7. human connection It's an opportunity for brands to show soul... ....and solidarity with social movements
  • 8. charity connection It's an opportunity for brands to show soul... ....and compassion with charitable movements
  • 9. antedote It's also about balance With more spending going online, and consumers spending more time online.... Sponsoring outdoor event is a great way of keeping it real
  • 10. brand essence Some brands create their own events in order to capture their DNA precisely
  • 11. interactive QR Treasure hunts are one way to involve participants in many-to-many event
  • 12. da ng er! Like sponsoring a celeb who goes off the rails... your brand risks being framed negatively when things go wrong
  • 13. What is Futures Coaching upto during March 2012? Analysing social change amongst Filipino and Indonesian women and impacts on health marketing Running deep-dive consumer research on social media Presenting to a retail property audience on consumer futures & impact on retail Developing future-facing insights to revolutionise branch formats for a retail bank Blogging on Asian trends and growth strategies
  • 14. Working with Future Coaching  Conference speeches on major trends - accelerating management awareness  Workshopping trends – evaluating impacts on businesses or brands; future-proofing existing offers  Brainstorming sessions – innovating to harness growth  Reports on the future of sectors or industries – jumping ahead of the curve; achieving thought leadership; building in longevity  Training for consumer insight teams – boosting internal futuring capabilities
  • 15. LONDON • PARIS Website: www.futurescoaching.com Blog: http://futurescoaching.typepad.com Email: chris@futurescoaching.com