A summary of the concept "Business with Impact Co-creation Journey" created in a Team Finland Future Watch project

1. Business with Impact
Co-creation Journey Concept
Aki Koivistoinen, Dazzle Oy
Riku Mäkelä, Tekes & Embassy of Finland, New Delhi

2. Goals
Business with impact co-creation journeys offer
– New business for Finnish companies
– Integration to local value networks
– New solutions to real problems
– Positive impact to environment and lives of people

3. Concept
Business with Impact Co-creation Journey is an
action-oriented multi-stakeholder tool to
– Build understanding about the target market
– Explore the business & innovation & impact
opportunities
– Build value networks
– Pilot & demonstrate sustainable solutions for long-
lasting positive impact to lives of people and
environment
– Co-create operational models and new business
initiatives
Working together with local ecosystem players

4. Objectives
Business with Impact journeys aim to:
– Build ground for novel cooperation opportunities
in business, innovation, science and culture for
Finnish and foreign actors
– Build capacity
– Enhance quality of local offerings
– Build sustainable businesses
– Increase local ownership
– Connect different ‘silos’ into co-creation efforts

5. Financing for example in combination of Tekes Program &
MEE & MFA & local partner
Opening Networks: Team Finland game building in target
market & Finland
Platform partner(s) and enabling partners abroad supporting
the goals and Team Finland network
Participants: Companies, research institutions, governmental
actors, NGOs, and end-users aiming for shared target
Value promise: Knowledge, business intelligence, technology,
operational agility, strategic thinking and networks
Participants
(+ preparation)
Themes
Offering &
value promise
Key partners
Business with Impact – Before the journey
Financing
Opening
doors (public
and private)
Selection of target
country and definition
of remarkable aim
(Scope & Goal)
Themes are based on local needs and amount of participants
& profiles of FIN and Target participants
Target country & market are selected based on local needs
and remarkable market & impact potential

6. Presentation of the findings in BWI Events,
and evaluation & development of concrete initiatives
Opening
doors (public
and private)
Piloting and
testing of
solutions
Need
assessment
Co-creating
sustainable businesses
& wellbeing
Ecosystem &
value chains
Local
capabilities and
resources
Business with Impact – During the journey
Linking new
actors to the
initiatives

7. OBSERVATIONS
PROBLEMS WORTH SOLVING
AIM
DESIRED FUTURE 2020
INCREDIENTS
ESSENTIAL ELEMENTS & PLAYERS
OUR APPROACH
CONCRETE INITIATIVES
Building the desired future

8. Presentation of the findings in BWI Events,
and evaluation & development of concrete initiatives
Financing
Supporting companies
and need-based
initiatives
Linking new
partners to
the initiatives
Internationalization
Communication of
results
Business with Impact – After the journey
Opening
doors (public
and private)
Requires active
interplay in Team
Finland context

9. INSIGHT &
ACTION
UNDERSTANDING
OPPORTUNITIES &
CHALLENGIES
NETWORKING
PILOTING
BUILDING INITIATIVES
LEARNING
FROM HISTORY
PRESENTPAST FUTURE
Three time perspectives during the journey

10. Journey: process of 6 – 12 months
BEFORE DURING AFTER
FOLLOW-UP
AND
SUPPORT
FIELD WORK & WORKSHOPS
PRESENTATIONS &
NETWORKING
CO-DESIGNING TRIP
& PREPARATIONS
Typical full case: # of participants 40 + 260
workload 40 x 10 days, 260 x 1 day
facilitation € 100 000 and plenty of days

11. The Journey is the first step
Connecting in platform
- Multistakeholder teams
- Need assessment
- Ecosystem mapping
- Assessment of local
resources and capabilities
- Testing of value
proposition(s)
New need-based initiatives
Scaling sustainable solutions
Further development of
successfully piloted solutions
and designing scalable
business models
Reverse innovations to
wealthy countries in need of
sustainable solutions
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12. How the co-creation journeys could serve
Team Finland partners in their mission
Business with impact
– New business for Finnish companies
– New solutions to real problems
– Positive impact to environment and lives of people
– Integration with local value networks

13. Air Quality:
Preparatory Journey
to Delhi 10/2013

14. Rural India:
Full Journey
to Bihar 3/2014