Contenu connexe Similaire à WHY Social Media (20) WHY Social Media1. Social Media Webinar
Part 1
Arshya
Lakshman
CEO
&
Founder
arshya@thefuturon.com
©
futurON
Ltd.
2011
1
2. A
li%le
bit
about
me…
DirecAng
ProducAon
Photography
Design
Cinematography
Movie/Ad
Films
Social
Media
Management
MarkeAng
Biotech
Branding
IT
Hi-‐Tech
Payment
2
©
futurON
Ltd.
2011
3. A
li%le
bit
about
futurON…
Social
Media
Branding
Web
2.0
Event
PR
CRM
MarkeAng
AdverAsing
©
futurON
Ltd.
2011
3
4. WHY
this
webinar…GOAL!
VOLUNTEERS
PSYBT
YOUTH
WITH
STARTUPS
Its
all
connected!
Brand
Brand
Thought
Lead
Image
Awareness
Leadership
GeneraAon
©
futurON
Ltd.
2011
4
7. “If
you
have
more
money
than
brains
you
will
use
outbound
markeAng,
if
you
have
more
brains
than
money
you
will
use
inbound
markeAng”
Guy
Kawasaki
Former
Apple
Evangelist
Co-‐Founder
Alltop.com
©
futurON
Ltd.
2011
7
8. Tiny
Facts
• FB
has
over
500
Million
users
(22
Ozzies)
• One
Billion
pieces
of
news
shared
on
FB
–
DAILY
• If
FB
were
a
country
–
3rd
largest
in
the
world
Between
USA
and
India
• 2.5
hours
of
Youtube
video
–
EVERY
SECOND
• 2007
–
5K
tweets
per
day
• 2011
–
100
Million
tweets
per
day
• ROI
–
business
will
s.ll
exist
in
5
years
©
futurON
Ltd.
2011
8
9. What
are
the
Numbers
Saying?
U.S.
InteracAve
MarkeAng
Spend
$35,000
$30,000
$25,000
$
Millions
$20,000
$15,000
$10,000
$5,000
$0
2009
2010
2011
2012
2013
2014
Year
Mobile
MarkeAng
Social
Media
MarkeAng
Email
MarkeAng
Display
AdverAsing
Search
MarkeAng
Social
media
marke.ng
growing
at
34%
CAGR
Mobile
marke.ng
growing
at
27%
CAGR
Total
Interac.ve
Marke.ng
spend
to
grow
from
$29
billion
in
2009
to
$54
billion
in
2014
©
futurON
Ltd.
2011
9
Source:
Forrester
Research
10. Isn’t
social
media
just
for
personal
use?
‘60%
of
Fortune
1000
would
‘91%
of
INC
500
companies
are
have
experimented
with
using
at
least
one
social
media
social
media
brand
tool
and
80%
of
them
have
a
community
in
2010’
-‐
Gartner
company
page
on
social
networking
sites’
–
expansion+
Users
Pla]orm
(Millions)
U.S.
Social
Media
MarkeAng
Spend
Skype
663
$3,500
Facebook
629
$3,000
Qzone
480
Hotmail
364
$
Millions
$2,500
Yahoo!
273
$2,000
Twiier
200
$1,500
Gmail
193
$1,000
LinkedIn
100
$500
Yelp
50
$0
Foursquare
50
2009
2010
2011
2012
2013
2014
Social
Media
Marke-ng
spending
is
outpacing
marke-ng
spend
growth
significantly
©
futurON
Ltd.
2011
10
Source:
Forrester
Research
&
Coolinfographics
13. What’s
happening
on
social
media?
ENGAGEMENT
SALES
EXPERTS
CUSTOMER
NEWS
SERVICE
FUN
©
futurON
Ltd.
2011
13
14. WHY
this
webinar…GOAL!
VOLUNTEERS
PSYBT
YOUTH
WITH
STARTUPS
Its
all
connected!
Brand
Brand
Thought
Lead
Image
Awareness
Leadership
GeneraAon
©
futurON
Ltd.
2011
14
15. QUICK
FACTS!
Ø Quickest
way
to
get
the
largest
possible
audience
Ø Its
happening
NOW
and
everywhere
Ø Its
easy,
useful
and
fun
Ø Its
about
being
a
community
Ø Its
about
being
part
of
PSYBT!
©
futurON
Ltd.
2011
15
16. Check
us
out…for
more
on
our
Aps,
tricks
and
opinion!
Web:
www.thefuturon.com
Blog:
www.thefuturon.com/blog
Facebook:
www.facebook.com/futurON
Twiier:
www.twiier.com/futurontweets
LinkedIn:
www.linkedin.com/company/futuron-‐ltd-‐
Or
Get
in
touch!
Email:
info@thefuturon.com
Tel
No:
+44
(0)
2081339848
15
mins
FREE
consultaAon:
www.thefuturon.com/enquiry
©
futurON
Ltd.
2011
16