The document provides an overview of the World Business Council for Sustainable Development's (WBCSD) Development Focus Area. It discusses the business role in development, outlines the Focus Area's objectives to create awareness, advocate, and catalyze action. It describes leadership structure and 2012 work programs on thought leadership, tools, initiatives, advocacy, and communications. The key messages emphasize business as a solution provider and that inclusive business and access to energy are opportunities when partnerships support innovation and enabling frameworks.

1. Development
Focus Area
Overview – August 2012

2. Overview
• About WBCSD
• Development – business role & contribution
• WBCSD Development Focus Area
 Objectives
 Structure
 Knowledge & advocacy products
 2012 work program
 Engagement opportunities
 Key messages

3. About WBCSD
A CEO-led organization of forward-thinking companies that galvanizes the global business
community to create a sustainable future for business, society and the environment

4. WBCSD Regional Network
NHO (Norway) n
n Vernadsky Foundation (Russia)
Danish CSBD n
The EXCEL Partnership (Canada) n BCSD UK n n Responsible Business Forum (Poland)
n econsense (Germany)
Business Europe (Belgium) n
CGLI (USA/Canada) n BCSD Austria n n BCSD Hungary n Kazakhstan BCSD
EpE (France) n n BCSD Mongolia
n BCSD Croatia
FE BCSD Spain n
FFA (Spain) n n BCSD Turkey
n SEV-BCSD Greece n BCSD Korea
BCSD Portugal n
China BCSD n n Nippon
US BCSD n
APEQUE (Algeria) n Keidanren (Japan)
AEEC (Egypt) n BCSD Pakistan n
CII India n n BCSD Taiwan
BCSD UAE n
BCSD El Salvador n BEC (Hong Kong)
BCSD Mexico n TERI BCSD India n
CentraRSE (Guatemala) n nn BCSD Honduras
BCSD Thailand n n Vietnam BCSD
uniRSE (Nicaragua) n
n BCSD Curaçao
AED (Costa Rica) n n PBE (Philippines) n
n BCSD Venezuela BCSD Sri Lanka n
IntegraRSE (Panama) n BCSD Colombia BCSD Malaysia n
BCSD Ecuador n
n Indonesia BCSD
PERU 2021 n
n BCSD Brazil
BCSD Bolivia n
BCSD Zimbabwe n
BCSD Paraguay n FEMA (Mozambique) n
BCA Australia n
NBI (South Africa) n
n BCSD Uruguay
Accion RSE (Chile) n
n BCSD Argentina
BCSD New Zealand n
4

5. Development context
• Historic shift of economic and political
power
• Growth needed to reduce poverty and
meet aspirations of growing middle
classes in emerging economies
• Current development path will lead The Economist, 6 August 2011
to exponential increase of demand
for energy and natural resources
– growing pressure on world’s
ecosystems
• Need for a transition towards
a more inclusive, low-carbon
and resource efficient economy

6. Business role in Development
• Business:
 Engine of economic growth and
employment, source of technology
and innovation
 Critical role in providing solutions
towards transitioning to a more
sustainable and equitable world
 Social inclusion & inclusive
growth Read more in WBCSD’s
“Business & Development” report
 Resource efficiency (water, (2010)
forests, etc.)
 Low-carbon technologies

7. The business case
Why should global business invest in sustainable solutions to
poverty & development challenges?
• Business cannot succeed in societies that fail
 Stable and prosperous societies make for better
business opportunities
• Risk management
 License to operate, innovate and grow
• Business opportunities & growth markets
 Technological and infrastructural investments, inclusive
business

8. Development Focus Area – Objectives
Create awareness
 Providing thought leadership on the role of business in a
changing geopolitical and economic context
 Promoting the WBCSD tools that enhance companies’ awareness
and capacity to respond to development risks and opportunities
Advocate
 Advocating business messages and solutions at relevant
international processes and regional initiatives
 Profiling business contributions to development and sharing best
practice through WBCSD communications channels
Catalyze action
 Demonstrating leadership in action on the ground
 Implementing special initiatives, as requested by groups of
member companies

9. Leadership: Development Focus Area
Core Team (FACT)
Company FACT members
BG Group John Grant
BP Iain Conn
Brisa Vasco de Mello
GDF Suez Françoise Guichard
General Electric John Rice
 ITC  Y.C. Deveshwar
Masisa Roberto Salas
SC Johnson Steven Stanbrook
Toyota Dr. Fujio Cho
Vodafone Matthew Kirk
Chair

10. Working Group: 244 persons from 89
companies and 21 Regional Network partners

11. Knowledge & advocacy products
Measuring Inclusive
Doing business A business Business
Impact Business and Inclusive
Business Doing Business Investing in a solutions to
with the poor: guide to Framework the MDGs Business in
for with the World low-carbon enable energy
A Field Guide development Latin
Development energy future access for all
partners America
Mobility for
Development Inclusive
Business
Challenge
Monthly
Finding capital public Video
Promoting National ICT: An
for sustainable e-newsletter library Inclusive
SMEs for Market enabler for
livelihoods Business Participation
Sustainable inclusive
businesses Alliance with Framework
Development Inclusive business
SNV Business & solutions
Business blog Development
2004 2005 2007 2008 2009 2010 2011 2012

12. 2012 work program
Action
Inclusive
Business Tools
Awareness
Development
Thought
Initiatives Focus Area Leadership
Steering WBCSD Regional
committee members Network
(FACT)
Communi-
Advocacy Advocacy cations

13. Thought leadership
Platform for leading-edge thinking and messaging
on business and development
• Completed:
 Advocacy piece “Business &
Development” (July 2010)
 Access to clean, reliable and
affordable energy sources (January 2012)
 ICTs as an enabler for inclusive business
solutions
(August 2012)

14. Tools
Platform to access WBCSD tools to enhance companies’ awareness
and capacity to respond to development risks and opportunities
• Measuring Impact Framework
 Measuring and assessing impacts to inform investment
decisions
• Inclusive Business Challenge
 Challenges, drivers and principles of Inclusive Business
• National Market Participation Framework
 For dialogue between companies and governments on
realizing shared interests in enhancing local supplier
competitiveness
• Forthcoming:
 Summary & analysis of available methodologies
to measure business impact on development
(by end of 2012)

15. Inclusive Business
Platform to support local initiatives and broker ventures in cooperation with
WBCSD Regional Network partners and their members
• Completed:
 Alliance WBCSD-SNV Netherlands Development Organization
(2006-2010) – brokered 40 ventures in Latin America
• Latest initiatives:
 New blog www.inclusive-business.org
 Latin American Inclusive Business Leaders
Network: virtual platform convening 150+ executives and 14
Regional Network partners – promotes and
facilitates advocacy, exchanges, and learning
www.reni-wbcsd.org
 Asia: program being set up in collaboration with Asian
Development Bank, a.o. India, Vietnam, Philippines,
Indonesia
 Africa: focus on advocacy events in southern Africa

16. Information and communication
technology – An enabler for inclusive
business solutions
 Displays best practice cases across
industry sectors, and highlights
opportunities for and barriers to
achieving further scale
 Final output of WBCSD Technology
Enablers Initiative (2011)
Platform for companies from different industry
sectors to explore opportunities for catalyzing
inclusive business models leveraging ICT

17. Initiatives – 1
Platform for companies to launch development-
related projects under WBCSD umbrella
• Completed:
 Mobility for Development initiative
 Sustainable mobility solutions for
rapidly growing cities in the developing
world
 Lessons and barriers to progress in
4 cities: Bangalore,Dar es Salaam,
São Paulo, Shanghai

18. Initiatives – 2
• Ongoing:
 Access to Energy initiative
Maximizing the business contribution to expanding
access to clean, reliable & affordable energy
Examines 3 key opportunity areas:
o Innovative business models
o Appropriate regulatory frameworks
o Maximization of the impact of
development and climate finance
mechanisms
 Provides business voice in the
international dialogue on how to achieve
universal energy access effectively
and efficiently

19. Business solutions to enable energy
access for all
• Explores:
 How public and development finance
mechanisms can be specifically designed
to leverage additional private investment
 How partnerships and cross-sector
approaches can accelerate the wide
provision of access to energy
 How business model innovation can
be nurtured
• Features 19 company case studies

20. Advocacy
Platform aimed at accessing and influencing relevant international
processes and initiatives
• Global processes
 Rio+20, focus on access to energy & poverty reduction
 Sustainable Energy for All Campaign
 Poverty Environment Partnership
 Energy+ Partnership
• Regional initiatives
 Inter-American Development Bank – Opportunities for
the Majority
 Asian Development Bank – Energy for All Partnership
 Energy Access Partnership

21. Communications
Platform to profile leading edge business practices
and contributions to development
• Examples:
 Article submissions to external publications
(The Guardian, European Business Review,
Africa Energy Yearbook, etc.)
 WBCSD website – news stories, case
studies, etc.
 Monthly Business & Development
e-newsletter – 18’000 subscribers to date
 Inclusive Business blog
www.inclusive-business.org

22. Engagement opportunities
• Identify new inclusive business opportunities by joining
WBCSD’s activities in Latin America, Asia and Africa
• Shape the Access to Energy agenda during the 2012
International Year of Sustainable Energy for All
• Advocate business inputs to international development
processes and events, including Rio +20
• Use WBCSD’s impact measurement tools and test the national
market participation framework for dialogue with governments
• Profile your company’s contributions to development through
WBCSD’s communications channels

23. Key messages
• Business is a solution provider to critical development challenges.
• Business is the major source of capital for developing countries.
• The sustainable development of developing countries is a business opportunity.
• Business cannot succeed in societies that fail.
• Inclusive business equals a win-win for business and society.
• The business contribution to enhance access to clean, reliable and
affordable energy can be scaled through partnerships that support business model
innovation as well as the creation of enabling policy frameworks and financing
mechanisms.
• What gets measured gets done.
• Business cannot solve poverty, but poverty will not be solved without business.

24. The detailed Action Plan for 2012 is
available in the online members-only
area
http://www.wbcsd.org/work-
program/development.aspx