The World Business Council for Sustainable Development (WBCSD) has launched "The Inclusive Business Challenge", an easy-to-use presentation and simulation tool to help companies and stakeholders identify and implement models that profitably engage low-income populations across companies' value chains and develop affordable products and services that meet the needs of low-income populations. The tool aims to help companies raise awareness of the role of business in development and to introduce the challenges, drivers and principles of inclusive business. It presents good practice examples, and suggests ways to integrate inclusive business into company strategy. A key feature of the tool is in the simulation activity which is designed to be used in an interactive workshop setting to identify risks and opportunities in building inclusive business.

1. The Inclusive Business Challenge: Identifying opportunities to engage low-income communities across the value chain Short overview

2. Inclusive Business Challenge: Objectives Raise awareness of the role of business in development Introduce the challenges, drivers and principles of inclusive business Present good practice examples along the value chain Identify risks and opportunities in building inclusive business through simulation Suggest ways to integrate inclusive business into company strategy

3. 5 sections Getting started: Challenge to opportunity Defining the issues: Debates and dilemmas Learning from experience: Case study examples Building inclusive business: Simulation Making it happen: Aspirations and actions

4. 1. Getting started: Challenge to opportunity

5. 2. Defining the issues: Debates and dilemmas

6. 3.Learning from experience: Case study examples

7. 4.Building inclusive business: Simulation

8. 5.Making it happen: Aspirations and actions

9. Download the Inclusive Business Challenge athttp://www.wbcsd.org/web/ibchallenge.htm