Listing Presentation created by First Weber for Sellers.

1. First Weber Group Realtors

2. First Weber Group
Source: RISMedia April 2012

3. First Weber is a dominant force
in Wisconsin Real Estate
Over 50 Offices and over 1500
Professionals Statewide

4. Southeastern/Northeastern
Wisconsin Market Area
21 Offices in Southeast and
Northeast Wisconsin

5. Ten Key Reasons
Why First Weber Group is the Right
Company to Sell Your Home
• SIZE, STRENGTH, GROWTH • OUTSTANDING AGENT TRAINING
Over 50 offices and 1500 professionals Agent preparedness & education
• EFFECTIVE ADVERTISING & MARKETING • FULL TIME MANAGEMENT SUPPORT
Exclusive Front Runner Multi-Media Marketing Will facilitate a smooth transaction
• CUTTING EDGE TECHNOLOGY • REPUTATION IN THE MARKETPLACE
Known & respected for quality agents
Exclusive Front Runner Multi-Media Marketing
& high ethical standards
• IN-HOUSE CLOSING/MORTGAGE SERVICES • LOCALLY OWNED LEADERSHIP
In-house for quality and efficiency Owners hold leadership roles in WI Real Estate
• QUALITY SERVICE, REPEAT BUSINESS • NATIONAL & INTERNATIONAL TIES
Ongoing relationships with builders Leading Real Estate Companies
and developers of the World

6. First Weber Group Foundation, Inc.

7. National Relocation Services

8. Corporate Relocation Clients
(Partial List, Southeastern Wisconsin)
Aldrich Chemical Froedtert Hospital Marshall & Ilsley Corp
Alverno College GE Healthcare Medical College of Wisconsin
A.O. Smith Corporation Generac Power Systems, Inc McDonalds Corporation
Aurora Health Care Harley-Davidson, Inc. Miller Brewing
Badger Meter Inc. Harnischfeger Industries Milwaukee Electric Tool Corp.
Blue Cross/Blue Shield Husco International Inc. Northwestern Mutual Insurance
Bostic International Inc. IBM Corporation ProStaff
Bradley Corp. JC Penney Corp P&H Mining Equipment
Brady Corporation Johnson Controls Inc. Quad/Graphics
Briggs & Stratton Corp. Johnson & Johnson Rockwell Automation, Inc.
Bucyrus International Inc. Johnson Outdoors Rite-Hite Corp
Carson Pirie Scott Journal Sentinel Inc. Roundy’s Inc.
Charter Manufacturing Co. Joy Global Inc. S. C. Johnson & Co.
Columbia St. Mary’s Hosp. Kohler Company Sensient Technologies Corp.
Community Mem. Hospital Kohls Corporation Serigraph Inc.
Humana Health Care Magnetec Inc. Twin Disc Inc.

9. Marketing & Technology
Online & On the Go!

10. The way people look for real estate
has changed…
More than 90% of today’s home buyers look online first

11. Online & On the Go…
• First Weber App now available for iPhones,
Android phones and iPads.
• First Weber Corporate Facebook Page
• LinkedIn Profile
• First Weber Twitter profile
• First Weber YouTube Channels

12. Where Do Buyers Come From?
Other
90%
80%
On line

13. First Weber is the Technology
Front Runner

14. First Weber’s Front Runner
Front Runner is one of the most impressive
real estate technology packages available and it is
exclusive to First Weber Group in Wisconsin

15. First Weber’s Front Runner
Interactive Audio / Visual Tours
- Professional tours with human voice over
- Printable Flyers
- Google Maps
- Share the tour by texting it to a friend

16. First Weber’s Front Runner
Google Street View Maps

17. First Weber’s Front Runner
Full Color Flyers with QR codes

18. First Weber’s Front Runner
On Line Magazines

19. First Weber’s Front Runner
Smart Yard Sign
• Call Capture delivers multi-media
presentation to callers smart phone.
• Listen to audio tour of home 24/7
• Direct connection to listing agent’s cell
Over 600 phone numbers captured
phone
monthly

20. First Weber’s Front Runner
Streaming Video
Smartphones
&
Populates First Weber Group’s own video channel on YouTube with videos of listings

21. First Weber’s Front Runner
Syndication
Nightly feeds to the major syndicated national websites
First Weber’s Front Runner feeds to all major
syndication sites
…and
more!

22. Reporting
LuxeAnalytics™ generate reports and demonstrate
who is looking at your properties on
luxuryportfolio.com. Information is broken down by
the normal web statistics as well as country,
currency, language and more.

23. Syndication Referrals
First Weber
Listings receive
over 30,000
traffic referrals
a month.

24. M.FirstWeber.com
First Weber’s MOBILE WEBSITE
• The ease of use and navigation when using smartphone the
property search is simply amazing
• At First Weber’s mobile website, M.FirstWeber.com. Search
all MLS listings from over 50 counties
• Throughout Wisconsin and Upper Michigan, all First
Weber listings, and all First Weber Open House listings.
• With M.FirstWeber.com you’ll enjoy optimum property
search performance and satisfaction from your smartphone
or IPAD anytime, anywhere!

25. www.firstweber.com

26. firstweber.com
So Powerful It Can Move A House
2011 Statistics
Visits....................4.9 Million per year
Unique Visitors…..1.9 Million per month
Page Views…........59.0 Million per year

27. MAPIt search technology
Zoom into area/neighborhood
Select a Region
Property
Details
Mapping, directions &
points of interest
searching

28. Luxury Home Marketing
Luxury Portfolio is defined as properties $750,000+
Luxury properties are featured among some of the
MOST EXCLUSIVE LISTINGS
in the world at firstweber.com
& luxuryportfolio.com
Exclusive Marketing and Advertising
is specifically designed to effectively target the
upper tier housing market.

29. First Weber’s Exclusive
Orange Post Online Magazine
Free on-line
magazine covers:
North
Central/Northwoods
WI and Upper
Michigan, South
Central WI, Southeast
WI & Northeast, WI

30. Target Marketing
High quality postcards
available for property and
personal promotion

31. How People Select First Weber Group
As Their Real Estate Broker
Although many sellers believe the majority of real estate sales come from classified advertising, our
service evaluations and market research findings indicate the majority of buyers who purchase real estate
from First Weber were referred by a broker, family member, neighbor or friend.

32. Our Services

33. A Full Service Broker
Selling Home
Home Warranty
for Sellers
Insurance Relocation
Title Company
Finding Homes
for Buyers
Concierge
Mortgage

34. With a UHP Home Warranty Plan,
you are covered!
What is a Home Warranty?
Provides for the repair or replacement of a home’s mechanical systems and
primary appliances in the event of a breakdown due to normal wear and tear
Benefits to sellers: Benefits to buyers:
•Adds an attractive advantage to your property •May prevent having unexpected expenses
•Presents your home as a safer investment right after buying a home
for buyers •Provides confidence and peace of mind when
•Even if home does not sell, risk-free coverage making one of the biggest purchases of
protects you a lifetime
UHP Home Warranty
•Reliable, quality service
•Friendly, personal touch
•Extensive list of benefits
•Fast and easy sign up

35. Schmitt Title, LLC
First Weber’s Affiliated Title Company can help
guarantee a smooth closing
•Affiliated service ensures quality- •Title Insurance
control
•Special assessment information
•Experienced personnel
Benefits of Priority Title’s Closing Services •Tax pro-ration
Priority Title will handle all the details
•First class closing facilities
•Mortgage payoff
•Accurately prepared and promptly
•Deed
issued documents
•Recording documents
•Experienced representative
present at the closing

36. Prepare Your Home

37. You are a Key Player on the
Home Selling Team!
The following steps can enhance the salability of your property by
providing peace of mind to prospective buyers:
•Consider a Home Warranty
•Provide Written Disclosure
•Professional Home Inspectors
Additional ways you can contribute to a successful sale:
•Maintain the property in ready-to-show condition
•Be flexible in the scheduling of showings and if possible leave the property
•Let me know how you can be reached in case an offer is received
•Do not allow unescorted buyers into the property… have them contact me
•Securely pen up pets or take them with you
•Collect cards of agents who show your home and pass them on to me
•Inform me of any change in the property’s condition
•Be available to review with me the list price and condition of your property

38. Home Enhancements for a
Great Impression
These tips have proven to be of great assistance in
preparing homes for a more successful sale
OUTSIDE APPEARANCE LIGHTING
•Fresh and clean front door/exterior •Let in natural light
•Well manicured lawn and landscape •Make sure that the windows are clean
•Yard free of refuse and leaves •Turn on all inside and outside lights
SAFETY INTERIOR ROOMS
•Clear walks and drive of snow/ice •Replace faded walls and wallpaper with fresh
•Keep all indoor and outdoor areas, paint
especially stairways clear •Make closets look larger by organizing them
•Bedrooms should appear bright and cheerful
•Kitchen counters should be free of clutter (clean
dishes, appliances, empty waste baskets)
•Bathrooms can sell homes. Make sure they
are clean and bright

39. Pricing Strategy

40. Understanding Market Value
Prospective buyers determine market
value base on:
•Location, design, amenities, condition
•Comparable competing properties
•Economic Conditions
Factors that have little or no influence on
the market value:
•The price the seller originally paid
•The Seller’s net proceeds
•The amount spent on improvements
The impact of accurate pricing on home
marketing:
•More showings and offers
•Selling in a shorter period of time

41. Understanding Market Value
An asking price that is beyond market range can
adversely affect the marketing of a property
•Fewer buyers are attracted and fewer offers received
•Marketing time is prolonged and initial marketing momentum is lost
•The property attracts “lookers” and makes competing houses look better by comparison
•The property may eventually sell below market value

42. Questions